Richard Branson’s Son Bunyola Estate to add new hotel

Virgin Limited Edition property to increase footprint in Mallorca

Son Bunyola Hotel, opening August 2023

Virgin Limited Edition is expanding the footprint of Son Bunyola Estate, unveiling plans to develop a new small luxury 28-room hotel on-site.

Already under construction, the new hotel consists of the restoration of a historic Finca (rural land with an estate building) and surrounding landscape on the Son Bunyola Estate. Due to open in summer 2023 as the Son Bunyola Hotel, the development of the Finca will form an integral part of a 320-hectare estate, positioned on a UNESCO World Heritage Site, which already occupies the collection’s three stand-alone luxury private villas.

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Dating back to the 15th century – and surrounded by vines, citrus fruit trees, almond and olive trees – the Finca is a historical monument, central to the private estate. The hotel will retain all the original features of the Finca, bringing it back to life as a stunning new hotel in one of the most prestigious and protected areas of the Tramuntana region, along with sweeping views of the Mediterranean coastline.

Virgin Limited Edition's new Son Bunyola Estate slated to open in 2023

Jon Brown, Managing Director of Virgin Limited Edition, commented: “The North West Coast of Mallorca has always been a very special place for Sir Richard Branson and Virgin Limited Edition. We are absolutely thrilled to have the opportunity to restore this beautiful monument and honour its rich history, and look forward to welcoming another small luxury hotel to our portfolio – not least inviting guests across the globe to discover this unspoilt corner of the world.

Development of the Finca began in June last year with a meticulous historical reconstruction project focusing on the existing buildings and structures, using traditional and local materials at the core of the hotel’s design. The combination of new design with existing historical elements such as wooden carpentry, stone arches, wrought ironwork and lime rendering will help bring the hotel to life, while ensuring the Finca’s history is celebrated and showcased at every possible opportunity.

Sa Terra Rotja at Son Bunyola Estate

The hotel will comprise of the main Finca, and the Tafona, which previously contained the historic olive press as well as several annexe buildings. These will house 28 rooms and suites, including two showcase Tower Suites – one of which was originally a medieval defence tower built in the 15th century. The hotel will offer two restaurants, lounges, several external dining terraces and a brand-new swimming pool with incredible views of the surrounding countryside and Mallorca’s famous Sa Foradada.

Bookings for the new hotel will open up later this year in anticipation for a northern summer 2023 opening, adding to the estate’s three individual villas: Sa Punta de S’Aguila, Sa Terra Rotja and Son Balagueret.

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