Entire Travel Group joins Virtuoso as regional affiliate

Australian wholesaler latest member of Virtuoso's Regional Preferred Partner Program

Australian wholesaler Entire Travel Group has been invited to join Virtuoso’s Regional Preferred Partner Program.

As a Regional Preferred Partner, Entire Travel Group will now enjoy unique opportunities to engage with Virtuoso members and their customers through special events and marketing opportunities. The program also acts as a stepping stone for partners to access Virtuoso’s wider global travel advisor network.

Director Sales & Marketing Greg McCallum says Entire Travel Group is delighted to receive Virtuoso’s endorsement.

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“Our appointment to the Regional Preferred Partner Program further enhances our credentials – established over the past 50 years – as a creator of luxury travel experiences for discerning independent travellers,” said McCallum.

“It also recognises our enduring commitment to offering the highest level of support to our travel advisor partners – as evidence most recently through our development of unique pre-designed independent packages, innovative proprietary technology and ground-breaking booking conditions.”

Fiona Dalton, General Manager, Australia/New Zealand for Virtuoso says Entire Travel Group is a valuable addition to the regional partner scheme.

“Entire Travel Group’s long-established reputation for exceptional service and destination knowledge makes it an ideal partner for Virtuoso members,” Dalton remarked.

“At the same time, the company offers unrivalled expertise as a leading supplier of luxury independent holiday packages – an increasingly popular segment of the Australian market. We look forward to welcoming the Entire Travel Group team to the Virtuoso family.”

In recent months, Virtuoso has also welcomed Crooked Compass, Renaissance Tours, Australian Geographic Travel and Australian Luxury Escapes as Regional Preferred Partner Program members. Last year, Aurora Expedition joined as a regional affiliate before extending to a wider global audience in July 2021.

Lead image: Brad McDonnell and Greg McCallum from Entire Travel Group with Fiona Dalton, Virtuoso GM ANZ.

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