UNWTO: Europe leading global tourism recovery

More experts now forecast international arrivals in 2023 to be on par with 2019

The UN World Tourism Organisation this week said tourism continues to recover from the pandemic at a strong pace, with destinations around the world welcoming nearly three times as many international arrivals in Q1 2022 that the corresponding period in 2021. Europe is leading the charge.

According to the latest UNWTO World Tourism Barometer, international tourism saw a 182% year-on-year increase in January-March 2022, with destinations worldwide welcoming an estimated 117 million international arrivals compared to 41 million in the first quarter of 2021.

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Of the extra 76 million international arrivals for the first three months, about 47 million were recorded in March alone, showing that the recovery is gathering pace.

Europe and Americas lead the recovery

UNWTO data shows that during the first quarter of 2022, Europe welcomed almost four times as many international arrivals (+280%) as the same time last year, with results driven by strong intra-regional demand. In the Americas arrivals more than doubled (+117%) in the same three months. However, arrivals in Europe and the Americas were still 43% and 46% below 2019 levels respectively.

The Middle East (+132%) and Africa (+96%) also saw strong growth in Q1 2022 compared to 2021, but arrivals remained 59% and 61% below 2019 levels respectively.

International tourist arrivals (% change over 2019)

Asia and the Pacific recorded a 64% increase over 2021 but those levels were 93% below 2019 numbers as several destinations remained closed to non-essential travel.

By subregion, the Caribbean and Southern Mediterranean Europe continue to show the fastest rates of recovery. In both, arrivals recovered to nearly 75% of 2019 levels, with some destinations reaching or exceeding pre-pandemic levels.

More destinations opening up

UNWTO said that although international tourism remains 61% below 2019 levels, the gradual recovery is expected to continue throughout 2022, as more destinations ease or lift travel restrictions and pent-up demand is unleashed. As of 2 June, 45 destinations (of which 31 are in Europe) had no COVID-19 related restrictions in place. In Asia, an increasing number of destinations have started to ease those restrictions.

Despite these positive prospects, a challenging economic environment coupled with the military offensive of the Russian Federation in Ukraine pose a downside risk to the ongoing recovery of international tourism. The Russian offensive on Ukraine seems to have had a limited direct impact on overall results so far, although it is disrupting travel in Eastern Europe. However, the conflict is having major economic repercussions globally, exacerbating already high oil prices and overall inflation and disrupting international supply chains, which results in higher transport and accommodation costs for the tourism sector.

Barcelona, Spain | Credit: Aleksandar Pasaric/Pexels

The Tourism Barometer also shows that US$ 1 billion were lost in export revenues from international tourism in 2021, adding to the $1 billion lost in the first year of the pandemic. The amount being spent per trip is on the rise – from an average US$1,000 in 2019 to US$1,400 in 2021.

Stronger than expected recovery ahead

The latest UNWTO Confidence Index showed a marked uptick. For the first time since the start of the pandemic, the index returned to levels of 2019, reflecting rising optimism among tourism experts worldwide, building on strong pent-up demand, in particular intra-European travel and US travel to Europe.

According to the latest UNWTO Panel of Experts survey, a higher number of experts (48%) now see a potential return of international arrivals to 2019 levels in 2023 (from 32% in the January survey), while the percentage indicating this could happen in 2024 or later (44%) has diminished compared to the January survey (64%).

UNWTO has revised its outlook for 2022 due to stronger-than-expected results in the first quarter of 2022, a significant increase in flight reservations, and prospects from the UNWTO Confidence Index. International tourist arrivals are now expected to reach 55% to 70% of 2019 levels in 2022, depending on several circumstances including the rate at which destinations continue to lift travel restrictions, the evolution of the war in Ukraine, possible new outbreaks of coronavirus and global economic conditions, particularly inflation and energy prices.

Lead image credit: Joachim Laatx/Pixabay

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