Flight Centre Travel Group’s luxury leisure travel business Travel Associates has introduced a new brand campaign aimed at instilling traveller confidence.
The ‘One of a Kind’ campaign is designed to showcase the ‘one of a kind’ service and bespoke holidays and itineraries Travel Associates is able to create for clients.
At the core of the campaign is the ‘one of a kind’ client that understands the value of working with a trusted travel advisor to ensure a memorable holiday or experience that is designed just for them.
“It’s exclusive, memorable and above all, stress free with an absolute expert overseeing every little detail,” the FCTG brand said.
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Commenting on the campaign, Anna Burgdorf, General Manager Brand & Marketing said; “As travel settles into a new ‘normal’, we want to ensure that luxury clients know that their holiday and travel plans are safe in the hands of Australia and New Zealand’s leading network of expert travel advisors, who are famous for providing exceptional service and designing ‘One of a Kind’ travel experiences.”
“One of a kind perfectly describes our luxury leisure brand and the premium partners our advisors work with to design client itineraries.
“It also encapsulates our incredible advisors, each individual client, our unrivalled connections and of course the famous Purple Ribbon service that we offer,” Burgdorf said.
The new campaign features a purple gemstone, which has been designed exclusively for TA and represents a precious ‘navigation drop-pin’ that showcases the treasured destinations and hidden travel gems the brand can provide to clients, along with exceptional service and advice.
“Anyone can book a holiday, but Travel Associates can ensure your experience goes beyond your expectations, with every detail taken care of, and the kind of precious advice and depth of insight that only a true travel expert with years of experience can provide,” Burgdorf added.
The campaign features two short BVOD launch videos of 15 seconds to tell the story of the client experience, along with a series of destination and holiday images that demonstrate the kinds of travel treasures clients can experience when they book with a trusted Travel Associates advisor.