American Airlines to glam up Admirals Clubs

Four high-volume US lounges set for DMAC-led redesign

American Airlines has unveiled plans to overhaul its high-end Admirals Club lounges, beginning with Ronald Regan Washington National Airport (DCA) during autumn.

The redesign will signal the start of a reimagined premium Admirals Club design for American Airlines, which is currently in the works to also include Newark Liberty International Airport (EWR), Austin-Bergstrom International Airport (AUS) and Denver International Airport (DEN). These AA hubs will also sport the reimagined new design.

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“The new Admirals Club interior design is inspired by our customers, who tell us that their favorite aspect of visiting our lounges is feeling like they’re ‘coming home,’” said Clarissa Sebastian, Managing Director of Premium Customer Experience & Onboard Products. “This design is the culmination of a partnership between American and an award-winning architectural firm well known for their designs in the hospitality space.

“Each element was thoughtfully developed to create an environment of calm, with natural woods and open spaces, so our customers can relax and feel their best as they prepare for their flight,” Sebastian said.

Customers can access the Admirals Club lounge through their itinerary, select cobranded credit card, or via membership status.

Designer, DMAC Architecture & Interiors created an aesthetic that incorporates signature brand elements and references from local landscapes and landmarks that tell the story of each city and create a sense of place.

“Our focus in working with American is to create a meaningful environment for guests to experience the airline’s inspirational brand and airport lounge in a fresh, new way,” remarked Dwayne MacEwen, Founder and Principal of DMAC Architecture & Interiors.

“Lounges will include a collection of thoughtfully designed memorable spaces, with opportunities for guests to engage, retreat and rejuvenate.

“The new design of the Admirals Club lounges offers a bespoke hospitality experience in which every detail is curated for guests to feel cared for at each touch point during their visit,” MacEwen added.

Images supplied by American Airlines to LATTE

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