Viking marked its 25th anniversary last Friday, with Chairman Torstein Hagen saying the company has become a “global brand,” while hinting more was yet to come.
In a video to passengers and crew showcasing Viking’s river, ocean and expedition products and destinations, Hagen reflected on key milestones since the formation on the brand on 5 August 1997.
“We had a vision that travel could be more destination-focused and culturally enriching,” he said in the video.
“25 years ago we invented the category of modern river voyages and soon after that we introduced our concept on the waterways of Europe.”
“In 2012 we introduced our revolutionary Viking LongShips which have now become synonymous with European river voyages,” Hagen said, adding the debut of Viking’s small ship Ocean Voyages three years later “we reinvented the category and brought the focus back to the destinations”.
“Now we are perfecting expedition voyages,” Hagen added, with the launch earlier this year of Viking Octantis and soon Viking Polaris, “taking our guests even further to some of the most pristine destinations on earth”.
“Our approach has resonated with curious travellers and we’re very proud to have been voted the World’s Number One both for oceans and rivers by both Travel + Leisure and Conde Nast Traveler. No other cruise line has simultaneously earned number one in its categories from both of these prestigious publications.”
“The first 25 years have been good, but I feel like we are just getting started.”
The immediate future sees the launch of Viking Mekong in Indochina (currently underway), while Viking Osiris will debut on the Nile later this month, followed by the inaugural season of the Viking Mississippi on its namesake, the Mississippi River.
“We have come really far in these 25 years but I suspect we have much farther to go. When you reach the top there is really only one way to go. Onwards,” Hagen remarked.