The House Collective earmarks first project outside China

New 'House' flagged for Shibuya, Tokyo

Image by Proloog, Copyright - Snohetta courtesy of Tokyu Corporation

Swire Hotels has unveiled plans for a new luxury hotel in Tokyo under The House Collective brand. Set in the neighbourhood of Shibuya, the as-yet-unnamed House – due for completion in fiscal year 2027 – will be the first outside China for The House Collective; a notable milestone for the brand which marks the start of a new phase of expansion.

Launched in 2008 with the opening of The Opposite House, The House Collective creates and manages distinctive hotels. Each with its own cultural character and architecture – The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai are created for seasoned travellers who seek originality, style and personalised service in luxury travel.

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Each House is uniquely imagined and inspired by its location – from Beijing’s prominent art scene, Shanghai’s high fashion style, Chengdu’s tea and tranquility, to the bright lights of Hong Kong – with distinctive design, exceptional culinary experiences, and individualised hospitality to be found at each.

For this new House, The House Collective will work with acclaimed developers Tokyu Group and LCRE, pooling their established market presence and understanding with The House Collective’s experience in operating world-class luxury hotels, to create a unique and exciting new destination.

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Set on the site of the iconic Tokyu Department Store’s flagship store historically a stylish shopping hot spot for affluent locals and visitors to the city, the development sits at the edge of fashionable Shibuya. A short walk from Shoto, one of Tokyo’s most prestigious and prosperous neighbourhoods, the House will be a peaceful retreat from the bustling thrum of the city and offer high-end shopping from world-leading designer brands, art, culture, as well as elevated experiences within the wider luxury development.

“Witnessing the growth of The House Collective is an extremely proud moment for us as we look to expand into new cities throughout the Asia Pacific region,” said Toby Smith, Swire Hotel’s Deputy Chairman. “We’re delighted to be able to bring our distinctive design and people-first approach in hospitality to Tokyo.”

Image by Mir, Copyright/ Snohetta, Courtesy of Tokyu Corporation

The new House will be part of the Shibuya Upper West Project by Tokyu Corporation, Tokyu Department Store and L Catterton Real Estate.

This landmark real estate project will bring together a combination of luxury and high-quality retail, contemporary luxury hotel, luxury residences, as well as art and cultural experiences to the vibrant Shibuya district for the very first time.

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