IHG Hotels & Resorts is elevating its luxury positioning in Pyeongtaek, South Korea, confirming plans to up-gauge the previously flagged newbuild voco Pyeongtaek to the InterContinental Pyeongtaek.
Scheduled to open in 2025, the prestigious 244-room InterContinental Pyeongtaek will be the first global hotel brand in the Gyeonggi Province city and form a key part of its exciting future expansion plans and long-term ambitions.
IHG said the brand change from voco to its InterContinental comes in recognition of “the increasing demand for a luxury property with even more extensive meeting space, restaurant and bars”.
The introduction of the InterContinental brand to Pyeongtaek follows the city’s strong recent economic growth which has seen increased investment from tech-driven businesses, improvements to its infrastructure, and a steep rise in its population.
“Over the past two years the needs of Pyeongtaek have changed, so we have worked closely with the team at IHG Hotels & Resorts and city officials to reconsider the future needs of its residents and visitors. This led us to make the landmark decision to bring the world’s largest luxury hotel brand to Pyeongtaek,” said Sae Youn Park, Project Director, Seraphim Development Group which is funding the development.
“We have been able to redesign the development to fit the needs of a luxury hotel, and the City Planning Division has incorporated the enhanced requirements into the masterplan.
“InterContinental Hotels & Resorts is the ideal brand for this project due to its exceptional reputation in Korea and around the world, and guests will be able to experience modern luxury, wonderful design, and a global flavour through the brand’s hallmarks,” Youn Park added.
The new property will be the fourth InterContinental hotel in Korea and promises to be a destination in its own right thanks to its distinctive style and ambience. It will welcome city residents and travellers at its wide range of restaurants and bars, and rooftop pool with views of the surrounding areas, as well as provide ample meeting space for functions and events.
Centrally situated on the Korean Peninsula near a major port, InterContinental Pyeongtaek will be easily accessible by sea, express train, and car. It’s integration within the mixed-use development International Market Place, and close proximity to the Pyeongtaek Special Tourism Area and Naeri Cultural Park, will offer a heady mix of experiences for domestic and international visitors alike.