Baillie Lodges takes majority stake in Tierra Hotels

Australian ultra-luxury hotel company makes a play at South America market

Tierra Patagonia

Baillie Lodges is expanding its portfolio of boutique ultra-luxury properties to South America after acquiring a majority state in Chile’s Tierra Hotels.

Tierra Hotels has a collection of experiential luxury lodges in three of South America’s most extraordinary wilderness destinations: Tierra Patagonia in Torres del Paine National Park, Tierra Atacama is the northern desert of Chile, and Tierra Chiloé on the coastline on Chiloé Island.

The acquisition by the Australian-based company builds on Baillie Lodges’ existing portfolio of properties in Australia, New Zealand and Canada, further solidifying the company as a leading global experiential luxury lodging brand.

Tierra Patagonia | Source: Facebook/Tierra Hotels

Following the acquisition, Baillie Lodges will own and operate ten lodges across a range of highly sought-after destinations.

The new partnership was made official on Saturday 27 August 2022, following a long history of collaboration between the Baillie Lodges team and Tierra Hotels founder Miguel Purcell. The Purcell family – which has developed and successfully operated Tierra Hotels since 2008 – will retain an ownership stake in the portfolio, and the three properties will keep the highly regarded Tierra Hotels branding.

The Baillie Lodges and Tierra collections provide access to incredible natural attractions in extraordinary locations, paired with culturally rich experiences and intimate lodges that cater to a small number of guests and place architectural and interior design at the forefront. The properties share a commitment to the sustainability of the natural environment and surrounding communities in which they operate, offering guests an authentic encounter with nature.

Tierra Atacama | Source: Facebook/Tierra Hotels

“We are delighted to work with the Baillie Lodges team,” Purcell said. “We both take a personal approach to hospitality, customising unique and enriching experiences for guests who are looking to explore the world in a meaningful, sustainable way.”

“This partnership is a natural fit for our companies and teams, and we look forward to sharing these wonderful new properties and experiences with our guests,” said Michael Moret-Lalli, Baillie Lodges Executive Chairman. “Both brands share a vision for delivering exceptional, immersive experiences, and I am thrilled for our teams to join forces and continue exploring new frontiers in hospitality and leisure as the world gets back to traveling.”

Baillie Lodges intends to meaningfully invest in the Tierra properties to ensure they maintain their unique market position as pre-eminent boutique hotels in Chile. In addition, Baillie Lodges plans to expand the Tierra hotel platform in the years to come through acquisitions and new greenfield developments.

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