Regent Seven Seas Cruises has set another new benchmark for single-day bookings, following the launch of its 2024/25 Voyage Collection which went on sale last Thursday (25 August 2022).
The new chart-topping day bettered the previous largest booking day 12 months earlier, after the release of the 2023/24 Voyage Collection, demonstrating the ongoing and escalating appetite of luxury travellers.
“This is an incredible achievement and is testament to the hard-working Regent teams across both our ships and shore-side offices around the globe,” said Jason Montague, President and CEO of Regent Seven Seas Cruises.
“We thank our valued Travel Advisors we partner with and our loyal guests for their passion for luxury travel.”
“This year’s voyage collection was highly appealing with more variety featuring over 160 new port-intensive itineraries that discover every part of the globe, including on board our newest ship Seven Seas Grandeur once she joins The World’s Most Luxurious Fleet in 2023,” Montague said.
RSSC said travel trends identified that guests are most keen on exotic destinations, with the desire to travel longer with sailings including destinations in Africa, Asia, and South America making up approximately 70% of the top 10 itineraries reserved.
There was also a strong demand for the luxury cruise line’s distinctive suites, including the palatial Regent Suite.
“These trends illustrate that travellers are putting more value on their time and experiences and are willing to spend more to explore the world in luxury, enjoying the highest possible standards of service in lavishly designed restaurants, lounges, and suites,” Regent Seven Seas Cruises said.
Booking data also revealed that there was a rise of reservations made by travel partners, compared to the previous year’s 2023-2024 Voyage Collection launch. Additionally, the cruise line saw a large upsurge of sales made on the day by guests who were already sailing the five-ship fleet.
The accomplishment is the company’s eighth record-breaking launch since 2019 when it achieved its then largest World Cruise launch day.
Regent has subsequently attained three more World Cruise launch day records through May 2022 when Regent’s 2025 World Cruise was unveiled in June 2022, fully reserved before officially opening for bookings. The second launch day record of 2022 occurred when Regent launched its 2024-2025 Grand Voyage Collection in July. In addition, the cruise line has broken its own single biggest booking days each year since 2020 with successive Voyage Collection launches.
The most popular itinerary of the 2024/25 Voyage Collection, based on sales, was Seven Seas Splendor‘s 2024 Lisbon to Cape Town 24-night voyage. The itinerary sails Africa’s west coast with visits to Dakar, Senegal; Banjul, Gambia; and Abidjan, Ivory Coast. A similar Barcelona to Cape Town 25-night sailing on board Seven Seas Voyager also made the top 10 voyages.
The yet-to-launch Seven Seas Grandeur had a strong launch day with 3 sailings in the top 10, which includes a 2024 Barcelona to New York 16-night Transatlantic as the third most booked sailing.
Of the top ten voyages booked on the day, no single voyage had a duration lower than 16 nights. The longest in the top 10 being 25 nights, with the entry-level prices for the line’s spacious veranda and deluxe veranda suites ranged from AU$12,570 per guest and AU$21,220 per guest.
Other notable destinations featured in the top 10 sailings booked on the record launch day were the Middle East, Southeast Asia, and South America sailings featuring the Amazon River.
The most spent on a single reservation overall (inside or outside of the top 10 voyages) was close to AU$400,000 for a Grand Suite on board Seven Seas Mariner.