Early Bird season returns with Singapore Airlines

SQ boosting Australian capacity as wider booking window generates more certainty

Early Bird season has returned, with Singapore Airlines today [Thursday 8 September] launching compelling airfares across its global network for travel in 2023. Its the first time since 2019 that Singapore Airlines has offered its traditionally annual cut price fares.

Discounted airfares are available in Business, Premium Economy and Economy Class to more than 50 destinations, including key European hotspots. Travel is also available to some European hubs aboard flights operated by Singapore Airlines’ European partner, Lufthansa.

Additionally, there is are 25% bonus KrisFlyer miles across all cabins (applies to Singapore Airlines flights only).

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Louis Arul, Singapore Airlines Regional Vice President Southwest Pacific, said the Early Bird promotion offers attractive fares for Australians keen to explore the world after a difficult couple of years.

“The desire for travel has well and truly returned,” Arul said. “We have seen incredible demand from Australia to points across our network since borders reopened and travel restrictions were relaxed.

“With so many great destinations on offer, there really is something for everyone and we encourage all to start thinking about their 2023 travel plans now so they don’t miss out,” he added.

Return Economy Class fares to Singapore are priced from $499 (all fares Australian dollars) ex Darwin or from $699 ex from Melbourne, Sydney, or Brisbane.

To Europe, Economy Class seats start at;

  • $1,223* to Paris,
  • $1,322* to Frankfurt
  • $1,337* to London.

European Premium cabin offering

Singapore Airlines Economy Class

Business Class airfares with Singapore Airlines are also on sale as part of the 2023 promotion, with premium seats still available throughout the period. Prices on key European routes lead in at:

  • $6,057* to Frankfurt
  • $6,377* to Paris
  • $6,435* to Barcelona
  • $6,455* to London ($6,397 ex Sydney)
  • $6,597* to Amsterdam
Singapore Airlines Business Class, retrofitted cabin on a Boeing 777-300ER

A Singapore Airlines spokesperson told LATTE the carrier is responding to increased demand on routes from South West Pacific to Europe by boosting capacity. In July, passenger loads on routes to this region were around 90%.

“Since November 2021, when Australia’s border started re-opening in phases, demand for travel to and from Australia has grown robustly every month. The increase in demand was predominantly driven by families reuniting with loved ones and customers taking long overdue holidays.”

“As widely reported, there has been a larger percentage of leisure travellers in Premium cabins, such as First and Business Class, compared to pre-COVID times, largely driven by customers redeeming frequent flyer points, but also a significant number of customers who paid commercial fares to travel in premium cabins.

“This is likely attributed to a range of factors including travellers having accumulated a large number of frequent flyer points over the two years, a desire to ‘treat’ themselves having been locked-down for an extended period and in many cases the desire to have more personal space,” the spokesperson added.

Singapore Airlines new A380 First Class Suite | note: Not eligible for Early Bird offers

“Over the past few months we are seeing a steady return of Corporate travellers in premium classes, as many businesses ramp up their activities and want to re-establish and expand their connections with partners overseas.”

LATTE understands the booking window for leisure passengers has grown since the COVID rebound, from what was as short as six weeks, to three months, and is progressively getting wider.

“We can see the ability for guests to book long term now,” the spokesperson added, and hence the relaunch of the Early Bird promotion. 

Singapore Airlines is also on track to return capacity to 76% of pre-COVID levels by year’s end.

Fares are on sale now through to 30 September 2022, for select travel periods from 22 January to 05 September 2023. Blackout periods, flight restrictions and seasonal surcharges may apply.

* Quoted fares are based on departure from Melbourne unless otherwise stated for low-season travel, subject to availability. Fares include taxes and are correct as of 01 September 2022.

For more information and to book, visit singaporeair.com.

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