Viva Land Group to rebrand SO/ Sofitel Singapore

New management to unveil Hotel Telegraph at iconic heritage building site

Facade of 35 Robinson Road, Singapore

SO/ Singapore, located within one of the Lion City’s most iconic buildings in the CBD, will rebrand under new owners as Hotel Telegraph, Singapore later this month.

Revealed at ILTM Asia Pacific in Singapore this week, SO/ Singapore – an offshoot of Accor’s ultra-luxury Sofitel – will be rebadged in a tribute to the building’s rich history, when it was first established as the Eastern Extension Telegraph Company building. It then became the Cable and Wireless Building and in 1995, the Telecommunications Authority of Singapore. In 2014 it was refurbished as a luxury hotel operating as SO/ Sofitel.

Viva Land Group, which finalised the purchase of the 134-room five-star hotel for SG$240 million this month, said the rebranding of the hotel reflects the desire of the new owners to position Hotel Telegraph as one of the most iconic heritage hotels in Singapore. The new hotel will officially open on 28 September.

Anthony Chua, Deputy CEO of Viva Land Group said: “The building played an important role in Singapore’s coming of age as an international business hub. Renaming it the Hotel Telegraph is a direct tribute to its rich history and our ambitions for history to repeat itself.

“While it previously provided the foundation for the communications of a thriving city 95 years ago, we want Hotel Telegraph to also play a key role in today’s bustling Singapore, as the luxury hotel of choice for both business and weekend travellers.”

Scotland’s Inverlochy Castle Management International (ICMI), which operates a collection of castles and resorts in its home country and the Caribbean, will manage Hotel Telegraph.

ICMI also offers hotel operation management services and runs some of the best hotels in the world.

Norbert Lieder, ICMI spokesperson said the group was excited to be working on its first Singaporean project.

“The Hotel Telegraph building, in itself, is already an icon. What we aim to do is to further enhance the hotel’s offerings, combining exquisite service with an impeccable setting to deliver the ultimate in luxury heritage experience.

“We are excited to work with the owners to see how we can position the hotel to complement the thriving CBD area, through events and activities, and restore the building’s status as one of the mainstays of the district,” Lieder added.

A guest room within SO/ Singapore

The four-storey building at 35 Robinson Road is readily accessible to four MRT lines. Key business hubs like the Marina Bay Financial Centre and Raffles Place are just a stone’s throw away. Also located within walking distance are some of the city state’s best restaurants and nightlife.

Hotel Telegraph will officially open on 28 September and will be part of the prestigious Small Luxury Hotels of the World community.

Guests can start booking their stays at thehoteltelegraph.com.

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