PONANT has this afternoon confirmed the appointment of former APT Travel Group boss Chris Hall as the ultra-luxury expedition cruise operators CEO, Asia Pacific and Special Advisor, commencing in the role full-time from 1 February 2023.
Sarina Bratton AM, PONANT Chairman for Asia Pacific said Hall was an experienced leader in the global tour operating, river cruise, expeditions and distribution space.
“Via PONANT’s ‘Explore to Inspire’ Global Strategic plan, Chris will bring an additional level of experience to our International Executive Committee and global operations. As a regional team, we have established a strong foundation to expand and Chris’ appointment will further enhance our ability to provide our guests with even more luxury exploration and expedition experiences,” Bratton said.
PONANT’s commitment in the APAC region and depth of relationships with their partners is strong. The luxury cruise brand plans to accelerate its range and depth through additional ship deployment in the region. That including PONANT’s sailing yacht Le Ponant and the company’s newest vessel, Le Commandant Charcot (pictured below).
These two vessels will join Le Lapérouse and Le Soléal which have been sailing in local waters for a number of years, pre- and post-COVID.
Speaking on his appointment, Hall said “With the benefit of a proven operational and sales team in APAC, successfully led by Deb Corbett, I feel confident that we can explore new and different opportunities to enhance our guests’ experiences and bring trade partners even stronger results.
“From a wider company perspective, The PONANT Group is positioned for successful growth, and I look forward to making a significant contribution.”
Until taking on the role full-time, Hall will be retained as a contractor commencing October 2022.