SLH, La Vie forge strategic brand partnership

Australian hotel management service aligns with Small Luxury Hotels of the World

Small Luxury Hotels of the World has formed a strategic brand partnership with La Vie Hotels and Resorts (La Vie) to provide tailor-made hotel management services for independent luxury hotels across the Asia Pacific region. Through this partnership, SLH will complement La Vie’s bespoke management solutions for independent upper-upscale and luxury boutique hotels with global distribution, sales and marketing support. La Vie’s qualified hotels will also gain recognition and affiliation as members of SLH’s exclusive brand portfolio.

La Vie is an independent Australia-based hotel management company with operations across Asia Pacific. Its owner-focused approach to operations results in a cohesive and strategic response particularly to small boutique hotels. Combining La Vie Hotel and Resorts’ innovative and diverse operational services with SLH’s global sales, marketing and distribution network creates an end-to-end solution for independent hotels to become competitive in a global travel marketplace.

From left: Craig Bond, La Vie; Jerry Xu, La Vie; Mark Wong, SLH and Shellia Chang, La Vie.

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SLH says that with the resumption of global travel, the growth of independent hotels is on the rise as travellers look for smaller hotels offering privacy and personalisation; as well as rich and meaningful local experiences to re-connect with the environment, culture and people.

The first luxury hotel to join the SLH brand will be the award-winning Islington Hotel Hobart in Tasmania, who is celebrating its 175th year this year. La Vie acquired this historic 11-room hotel earlier this year and will be bringing it back to its former ‘stately’ charm. Other collaboration projects within the Asia Pacific pipeline, including a new build in the Surry Hills district of Sydney, due to open in December.

Islington Hotel Hobart

Mark Wong, Senior Vice President Asia Pacific, Small Luxury Hotels of the World said: “As a hotel owner and operator, La Vie understands the needs and constraints of an independent hotel. Hence, our winning combination of “Act Local. Think Global.” will offer entrepreneurial management and distribution solutions that are relevant and effective for independently spirited hotels.”

Jerry Xu, CEO and Founder of La Vie Hotels and Resorts, said “We are delighted to be aligning with SLH and feel the value they will add to our boutique properties will be immeasurable.

“The Islington Hobart lends itself perfectly to SLH’s clientele and we look forward to adding a few more properties to SLH’s portfolio over the coming months,” he added.

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