Small Luxury Hotels of the World is taking advantage of the upswing in demand for greater privacy for guests, launching a brand identity for its members’ villas and accommodations as Private Collection.
The stable features 76 handpicked dwellings currently in 28 countries, from Japan to Thailand, Europe, Africa, Central and South America, the Caribbean and Australia.
The Private Collection also sees the addition of two new member hotels, Salvatore Ferragamo’s Florentine countryside escape, Viesca Toscana, and the French beachside Château Le Nessay.
The portfolio offers the privacy of a standalone villa with all of the perks and services of a boutique hotel. An SLH lodging option that organically encourages longer stays and a slower pace of travel, these spacious villas meet the growing demands of travellers interested in private accommodations, group holidays, and multigenerational travel.
This new marketing push for the collection targets the digital nomad, who will now find it easier to identify villa options via SLH that offer work-friendly amenities and are spacious enough for families and groups.
In Australia, the sole representative at this stage is Smiths Beach Resort in Yallingup (Margaret River), which has listings on SLH’s new Private webpage for a variety of private accommodations, ranging from the Apartment and Ocean View One-Bedroom Villa through to a Four-Bedroom Villa.
Note: SLH’s only other Australian hotel mentioned online is Thorngrove Manor Hotel in the Adelaide Hills. It however does not feature as an SLH Private member.To view the full collection, go to SLH.com/private.
In New Zealand, each of SLH’s four-member properties – Bay of Many Coves near Picton, The George in Christchurch, and in Queenstown, Eichardt’s Private Hotel and the newest addition across the ditch, The Carlin – each have a listed Private accommodation option.
Hidden Hills Villas in Bali, Indonesia has a suite of Ocean View Villas varying from One-Bedroom through to Five-Bedrooms; in the Maldives options include a Six-Bedroom Residence at Amilla Maldives Resort and Residences, and the Cube at Huvafen Fushi Maldives; or Beach Front Villas at Koh Russey Villas & Resort in Cambodia.
In the United States, options are offered in locations such as Deer Valley and Torrey in Utah, the Hamptons in New York and Greenough, Montana; while there are dozens of locations to choose from in the Caribbean.
To view the full collection, go to SLH.com/private.