Six Senses has topped the World’s Best Luxury Hotel Brands 2022 report for the third successive year, by LTI – Luxury Travel Intelligence.
LTI – Luxury Travel Intelligence says its has taken the past 12 months to apply its “perfect assessment process: a rigorously defined algorithm that measures the performance and values of luxury hotel brands.”
This year, the algorithm had 128 touch points relevant to the luxury hotel sector. Each has its own weighted score value with a total maximum accumulative score of 4628.
The touch points relate to overall brand performance, not the performance of individual properties. The focus is on a brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff.
Continuing investment and how it’s used is also a major factor – particularly for new properties and the refurbishment of existing ones.
The 2022 results, indicated as percentages, are listed below, with their 2021 position in brackets:
1. Six Senses 82.6% (1)
2. Mandarin Oriental 81.0% (2)
3. Rosewood 80.3% (9)
4. Auberge 78.8% (3)
5. Aman 77.3 4% (4)
6. Oetker Collection 75.7% (7)
7. One&Only 75.0% (6)
8. Belmond 74.7% (5)
9. Four Seasons 71.2% (8)
10. Viceroy 70.9% (11)
11. Rocco Forte 69.4% (New Entry)
12. COMO 69.1% (10)
“We continue to be very impressed with Six Senses. It delivers an authentic blend of wellness, sustainability, warm hospitality and crafted guest experiences,” LTI – Luxury Travel Intelligence said of its frontrunner for the past three years.
The only new entry in LTI’s Top 12 in 2022 was Rocco Forte, which this year celebrates 25 years of operating in Europe. Rocco Forte “continue to demonstrate all that is good about being passionate hoteliers in the luxury sector,” the research network said.
LTI – Luxury Travel Intelligence noted that other brands that rated sufficiently to be monitored throughout the year (in alphabetical order) are: Alila, Anantara, Banyan Tree, Dorchester Collection, Firmdale, Jumeirah, Leela, Oberoi, Park Hyatt, Peninsula, Ritz Carlton, Shangri-La, Soho House, Raffles, Red Carnation, St. Regis, Taj and The Luxury Collection.
Brands that currently have less than ten properties (LTI’s minimum requirement) but rate highly when applying the same algorithm (in alphabetical order) were: Airelles, Althoff Collection, Bulgari, Capella, Cheval Blanc, JK Place, La Reserve, Maybourne, Montage, Nikki Beach, Pendry, Soneva and Virgin Limited Edition.
For their data collection, LTI – Luxury Travel Intelligence’s researchers engage with people from CEOs of the brands rated to thousands of managements, staff and guests which allows the company to create their unique report. Every year the process starts again – so the results from previous years have no bearing on the following year.
Lead image: Auberge Grace Hotel Santorini, Greek Islands | All images supplied