Oetker Collection is making a move on the US market, announcing plans to debut its 12th Masterpiece Hotel in Palm Beach, Florida in late 2023.
The German ultra-luxury hospitality company has taken over a historic property previously operated as The Chesterfield Palm Beach for 24 years by The Travel Corporation’s hotel portfolio, The Red Carnation Hotel Collection. Its disposal by the TTC sees Red Carnation Hotels exit the North American market.
Before being branded as The Chesterfield, the hotel went by the name The Vineta Hotel for half its nearly 100-year life and its that name Oetker Collection will revive following an extensive revitalisation.
Situated in the heart of Palm Beach, the hotel is situated just two blocks off Worth Avenue – renowned for its designer boutiques, art galleries and coveted restaurants – and mere minutes away from the beach.
Originally opened as the Lido-Venice during the real estate boom in 1926, it was shortly thereafter renamed The Vineta and remained so for the next fifty years. A brief period as a condo in the 1980s followed, before the property would reemerge in its most recent incarnation, The Chesterfield, in 1989.
With its distinct pale-pink façade, it is a quintessential example of Mediterranean Revival architecture which Palm Beach is renowned for. The landmark building will be reborn as The Vineta Hotel with a top-to-bottom renovation led by Paris-based interior designer Tino Zervudachi.
Reducing the room count from 53 to 41 to allow for a more generous sense of space, the hotel will offer a range of accommodations featuring fresh and bright interiors. Existing public spaces on the ground floor will be fully transformed into a new restaurant, bar and a poolside eatery.
“This is a monumental moment in the brand’s history as we announce our first Masterpiece Hotel in the United States,” said Timo Gruenert, CEO of Oetker Collection.
“Many of our existing guests have long visited or are residents of Palm Beach, and we therefore look forward to extending Oetker Collection’s unique hospitality ethos based on our values of family spirit, elegance and genuine kindness, to this wonderful town with The Vineta Hotel.”
Jamie Reuben of Reuben Brothers added: “We are incredibly excited to be working with Oetker Collection on The Vineta Hotel in Palm Beach – a place very close to my and my family’s heart. With Oetker Collection’s renowned and refined approach to luxury hospitality, I am confident that the hotel will become a staple in Palm Beach for generations to come.”