Adventure World champions Travel with Purpose

New partnership with Animals Asia as part of multi-pronged initiatives

Adventure World has introduced a new company mission to Travel with Purpose, revealed at an industry breakfast this week at The Australian Museum.

Two key initiatives were announced that launch Travel with Purpose into action including the Conservation Collection, exclusive and immersive small group tours to Asia, Latin America & Africa as well as the continuation of its long-standing partnership with the Australia Museum and support of their exhibitions in 2023.

A third initiative – a new partnership with Animals Asia who are supporting the efforts in promoting compassion and respect for animals, particularly ending bear bile farming to save the vulnerable moon bear in Vietnam – moved the room to tears.

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Neil Rodgers, Managing Director for Adventure World joined special guest speaker Dr Jill Robinson, Founder & CEO of Animals Asia to reveal the fundamentals of sustainable travel and how Travel with Purpose can have a positive effect on the planet.

“Adventure World is so proud of our Travel with Purpose philosophy, it’s intrinsic in everything we do, and now is the perfect time to launch it to the Australian market, along with seeing it in action through our support for the Australian Museum, said Rodgers.

Neil Rodgers, MD Adventure World delivers a moving presentation

“Adventure World’s Travel with Purpose ethos, is about gaining deeper connection, knowledge & understanding of the places travellers go, the people they meet and wildlife they see, with the goal to helping them to better the planet and inspire others to do the same,” Rodgers added.

Robinson endorsed the Conservation Collection and partnership with Adventure World, whilst also highlighting Animals Asia’s own programs to end bear bile farming and improving captive animal welfare, which includes elephant rescues and supporting ethical elephant tourism tours in Vietnam.

Animals Asia has rescued over 670 bears since it was founded in 1998 by Dr Jill Robinson. Robinson, has been a pioneer of animal welfare in Asia since 1985, and is widely recognised as the world’s leading expert on the cruel bear bile industry, having campaigned against it since 1993.

“We are building the last bear sanctuary in Vietnam in order to save the remaining bears from the country’s bile farms.

Neil Rodgers, MD Adventure World with Dr Jill Robinson, Founder & CEO, Animals Asia

“Bear bile farming has been pushing moon, and sun bears towards extinction. Upon completion, this new sanctuary will be a historic milestone, as it will bring an end to the cruel practice of bear bile farming and provide a safe haven for all the rescued bears. Once the last bear is saved, this trade will be history for Vietnam and set a precedent for other countries in the region to follow,” Robinson explained.

The Animals Asia team: Rose Johns, Head of Philanthropy - Australia / New Zealand; Jill Robinson, Founder and CEO; and Gill Maltby, Global Director Partnerships.

Adventure World’s new trip add-on for 2023 is to Vietnam to visit the Tam Dao Bear Sanctuary including a 3-night package in Hanoi, an exclusive behind-the-scenes day tour at the sanctuary (guided by Animals Asia staff), as well as an introduction to contemporary Hanoi life through its markets and delicious cuisine. The package is exclusive to Adventure World.

To support Animals Asia’s efforts continually and consistently, Adventure World will also be donating a ‘Mend a Broken Bear’ package (valued at AU$300) for each Adventure World Asia booking made. Terms and conditions apply.*

More at

*Contact an Adventure World Destination Expert on 1300 363 055.

Lead image:  Ben Hall, AAT Kings; Toni Ambler, MD of TTC Touring Brands; Neil Rodgers, MD Adventure World; Dr Jill Robinson, Founder & CEO of Animals Asia; Alice Ager, MD Uniworld Boutique River Cruises; and David Hosking, CEO TTC Australia.

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