Sail Croatia has launched its inaugural Yacht Charter Report, which perhaps unsurprisingly, found Croatia as the number one destination to book a sailing charter holiday.
To determine insider information on the yacht charter market globally, Sail Croatia used 2022 yacht charter booking data from online booking systems, MMK and Nausys, which analysed over 9,000 yachts. The company also used the Google Keyword Planner to analyse different Google searches conducted in the last 12 months globally, to evaluate whether or not interest in the yacht charter industry is on the rise.
The study confirmed Croatia as the most popular sailing destination in 2022 with over 38% of yacht charter bookings worldwide taking place in the country. Second most popular was Greece (29%), followed by Italy (13%) then Turkey (5%).
Athens was the most popular city to sail from, with 8.6% of the vote, followed by Lefkada with 5.87%.
The most favoured yacht type booked were sail boats (65%), then catamarans (25%), motor boats (9%) and then gulet (<1%).
Bareboat (88%) was the primary way to sail, followed by crewed (10%), and cabin (<1%).
Google search interest also rose by 124% compared to sailing in Croatia searches in 2021.
The small ship operator noted that overall online searches for ‘sail boat charters’; and ‘catamaran charters’ increased by 22% and 21% respectively, compared to 2021, and that there were over 27,000 average monthly searches for keyword ‘Yacht Charter’.
Grant Seuren, Director of Sail Croatia said: “With bucket list holidays firmly back on the agenda, we’re seeing many more families and groups of friends looking to reconnect and recharge on relaxing Private Yacht Tour and this trend is set to continue into 2023 with Private Yacht Tour bookings up by over 100% already.”
Sail Croatia offers Bareboat Yacht Charters and Private Yacht Tours, all depart from Split, Croatia, and sail the country’s coastline and nearby islands. Skippers are included in all Private Yacht Tours, meaning no sailing experience is necessary. Itineraries are flexible.
View Sail Croatia’s full report here.