ACL makes port charges & fees commissionable

American Cruises Lines offers more inclusive pricing

American Melody | Credit: American Cruise Lines

Effective this month, American Cruise Lines (ACL) is including all Port Charges & Fees in the cost of its cruise prices for new bookings, making them commissionable for travel advisors. ACL says the change is the first in the US domestic cruise market and is the latest example of American leading the river and small ship cruise industry.

“American has a strong commitment to their partners in the travel agency and advisor communities,” the company said.

“We aim to do everything possible to support the businesses of all our travel advisors. They are valued partners and work extremely hard on behalf of their clients. We intend to implement structures on our end that will increase advisor sales, increase commissions, and improve the overall booking experience with American Cruise Lines,” said Susan Shultz-Gelino, Vice President, Trade Relations for American Cruise Lines.

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In the past 5 years, American Cruise Line has more than doubled its fleet and totally transformed the US River cruise market by introducing the country’s first modern riverboats.

In August 2022, American Symphony was christened and began cruising the Mississippi River. Next year, American’s 6th modern riverboat, American Serenade, will debut on the river in April.

The year ahead is set to be the most exciting year ever for American Cruise Lines, with 17 small ships and riverboats operating over 50 domestic itineraries in 35 states.

Veranda Suite, American Melody
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