Kerzner reveals second SIRO lifestyle and fitness property

New Dubai health hotel to leap-frog Montenegro sister as first to open

Guest room at SIRO One Za’abeel, Dubai | Source: SIRO Hotels | Credit: photo by Natalee Cocks

Kerzner International, the operator of One&Only and Atlantis properties, has unveiled plans for its second lifestyle and fitness brand hotel project under its new SIRO brand.

SIRO, at One Za’abeel in Dubai is slated to open in Q1 2024. A fitness and recovery destination, SIRO One Za’abeel will offer holistic fitness and wellbeing programs, in a beautifully designed hotel environment with stunning views of Dubai’s skyline.

SIRO will be situated in one of two towers at One Za’abeel and a state-of-the-art fitness club will form the hotel’s core across two floors, boasting a 1,000-square-metre gym with dedicated spaces for yoga, meditation, and group classes. A Recovery Lab will feature cutting-edge technologies; cryo, infrared, and oxygen therapies; physiotherapy, acupuncture, and stretching; and dedicated mindfulness coaches and nutrition experts. All the restaurants will serve organic and seasonal meals crafted by chefs working with local producers.

SIRO One Za'abeel, Dubai - Fitness Lab

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Philippe Zuber, Chief Executive Officer of Kerzner International, said: “SIRO represents Kerzner’s continued ambition to break boundaries in the hospitality industry, and it will transform the fitness and recovery hospitality experience.

“Going far beyond the expected by combining our renowned excellence in developing truly exceptional hotels and experiences, with the invaluable insight and expertise from a world-class selection of international athletes, the result will be a curated, bold guest experience with powerful opportunities to excel.

“Our aim is to expand the SIRO community globally and we look forward to partnering with developers and investors in key global destinations.”

SIRO, One Za'abeel, Dubai

Each SIRO hotel and every guest experience is conceptualised and customised to the city in which it is built. A holistic fitness and well-being program is designed for each guest, including an optional 3D body scan to provide personalised data to develop a tailored program for every individual.

SIRO, at One Za’abeel in Dubai will leap-frog the previously announced maiden brand property, SIRO Boka Place in Porto Montenegro. The Montenegro resort was revealed in March 2021 and had been slated to debut in early 2024.

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