Meliá Hotels to boost luxury footprint exponentially

Spanish hotel group to increase presence globally in the high-end market

Paradisus Gran Canaria

Spanish hotel brand, Meliá Hotels International, is considerably ramping up its high-end footprint, with one in three hotels in its pipeline scheduled to open between 2023 and 2026 to fall under its luxury portfolio.

This year’s new sustainable and first carbon-neutral prototype, Villa Le Blanc Gran Meliá in Menorca, strengthened the brand’s position in the luxury space, which is elevated further with key upcoming luxury hotel openings: Palazzo Cordusio, a Gran Meliá Hotel in Milan, Ngorongoro Lodge, a Meliá Collection Hotel in Tanzania, ME Malta, ME Lisbon, ME Guadalajara in Mexico, Paradisus Gran Canaria, Paradisus Salinas in Lanzarote, and Gran Meliá Nha Trang in Vietnam.

Meliá Hotels International is the 19th largest hotel group worldwide with a presence across six continents and 42 countries.

Gran Melia Nha Trang

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“In today’s market, luxury and exclusivity can no longer be defined from one perspective, therefore our luxury brands [Gran Meliá, The Meliá Collection, ME by Meliá, and Paradisus by Meliá] seek to address the world of luxury in different ways. Our mission is to provide conscious travel for an enriching lifestyle,” said Gabriel Escarrer, CEO of Meliá Hotels International.

“We have an impressive pipeline and our prime luxury hotels will spearhead our continued upwards trajectory, not just in destinations of Meliá’s roots of the Mediterranean, but further afield to Africa and Asia too,” he adds.

Mr André P. Gerondeau, COO of Meliá Hotels International, says “Following the success of Villa Le Blanc, we are delighted to have this level of growth and positioning in the luxury market.

“We are proudly and deservedly becoming one of the main players in the HNW and UHNW space, and simultaneously reaching all corners of the planet,” Gerondeau said.

Future opening in the luxury segment

Palazzo Cordusio, a Gran Meliá Hotel in Milan, will be housed in Palazzo Venezia, one of the most iconic Renaissance buildings in the city. Opening in Q3, 2023, the emblematic Palazzo Cordusio sets a major milestone in being Gran Meliá’s first Milanese property and reaffirms Meliá’s strengthening footprint in Italy. The hotel will preserve the building’s cultural prestige with the hotel’s historic façade whilst renovating the 84 guestrooms, restaurants and rooftop bar.

Ngorongoro Lodge, a Meliá Collection Hotel in Tanzania

The most recent brand addition to the hotel group, The Meliá Collection, is also opening a new property next year. Further afield to the Ngorongoro Crater in Tanzania, Meliá will launch its fourth luxury hotel in the African country and its first within the Crater itself – Ngorongoro Lodge, a Meliá Collection Hotel. Opening in June 2023, this five-star lodge will complete the brand’s safari circuit, boast the largest hotel room offering in the Crater, and heighten Meliá’s commitment to sustainability and respectful exploration of the destination with Ngorongoro Conservation Area being a protected area and a UNESCO World Heritage Site.

Across the Mediterranean, the 140-room and suite ME Malta will launch on the island’s eastern coast in St Julians in the second half of 2023, presenting a new social and cultural epicentre for cosmopolitan travellers to discover the latest art, culture, music and fashion in the vibrant city. Designed by world-famous architect Zaha Hadid, it will become a new and profound destination to elevate Malta’s urban landscape – and the second ME by Meliá hotel created solely by the late Dame Hadid, following ME Dubai.

ME Lisbon

Another ME by Meliá hotel will launch as the brand’s first in the country, with ME Lisbon opening in Q2 2024. Perched up near Parque Eduardo VII, the hotel arrives as the city’s first luxury lifestyle hotel joining the high-end hospitality scene and marks a further milestone for Meliá’s European expansion.

Further afield, ME Guadalajara will open in Q4 2023 as the second ME by Meliá hotel in Mexico as well as the brand’s first urban hotel in Mexico. The brand will bring its unique style, personality and luxury lifestyle approach to one of the most cosmopolitan and cultural cities in the country. ME Guadalajara will comprise 152 rooms and suites, as well as a sky pool and signature rooftop area.

Palazzo Cordusio, a Gran Meliá Hotel in Milan

Paradisus by Meliá, Meliá Hotels International’s fourth luxury brand, and currently solely located in Mexico and the Dominican Republic, marks significant news in 2023 with its inaugural European openings: Paradisus Gran Canaria, Las Palmas, in January and Paradisus Salinas, Lanzarote, in March. These resorts will be a blend of the brand’s signature family-friendly luxury approach with Paradisus’ new concept, ‘Destination Inclusive’. A concept that elevates the ‘all-inclusive’ notion to a new level, ensuring that the destination is now an essential part of the holiday experience.

Paradisus Salinas

Heightening the hotel brand’s presence in Asia has been of equal calibre this year, and Meliá is already set to become one of the largest international hotel brands in Vietnam. The forthcoming opening of Gran Meliá Nha Trang in Vega City, Vietnam, in Q2 2023, will reaffirm Meliá’s position in the region and luxury market. Designed to become a symbol of modern architecture, the ultra-luxury hotel’s 99 exclusive beachfront private villas offer elevated space and privacy, with guest experiences pivoting around gastronomy and wellbeing.

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