Aurora Expeditions changes name in the UK market

Logo, trademark and website renaming to settle trademark issue

Australian expedition cruise operator Aurora Expeditions has altered its name to AE Expeditions in the United Kingdom.

The renaming carries across to a new logo, trademark and website, purely for the British market. The name remains Aurora Expeditions in all other markets.

The change represents “a successful resolution to a trademark issue in the UK market only,” Aurora Expeditions said in a statement, adding that AE Expeditions will remain part of, and operated by, the Aurora Expeditions group, based in Sydney.

Hayley Peacock Gower, Chief Marketing Officer for Aurora Expeditions said: “As we enter our 2022/23 Antarctic season, we’re very excited to launch AE Expeditions in our rapidly growing UK market and deliver the same life-changing, perspective-altering expeditions around the world, while creating lifelong ambassadors for the planet.”

Aurora Expeditions’ second ship, Sylvia Earle, is currently in Antarctica on its maiden voyage.

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