Accor Group divides, to conquer

Hospitality juggernaut splits in two, focuses on "unparalleled growth momentum"

Raffles London at The OWO | Credit: Grain London

Accor has formalised changes to its organisation – which came into effect from 1 January 2023 – splitting the hospitality firm into two divisions: i) Premium, Midscale and Economy, and ii) Luxury and Lifestyle.

The ‘Premium, Mid-Range & Economy’ division fall under the direction of Jean-Jacques Morin, Accor’s Deputy Chief Executive Officer. It will be structured around four regions.

The Executive Committee for this arm will be comprised of:

  • Thomas Dubaere, Managing Director Americas
  • Patrick Mendes, Managing Director Europe & North Africa
  • Duncan O’Rourke, Managing Director Middle East, Africa, Turkey & Asia-Pacific
  • Gary Rosen, Managing Director Greater China
  • in addition, are Besma Boumaza, Legal Director; Fabrice Carre, Chief Strategy Officer; Steven Daines, Managing Director Talent & Culture; Karelle LaMounche, Commercial General Manager; Patrick Laurent, Chief Financial Officer and Camil Yazbeck, General Manager Development
Raffles Doha

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The “Luxury & Lifestyle” division, under the direction of Sébastien Bazin, Accor’s Chairman and Chief Executive Officer, will be structured around four brand collections: Raffles & Orient Express; Fairmont; Sofitel, MGallery & Emblems and Ennismore.
Its Executive Committee are made up of:

  • Omer Acar, Managing Director Raffles and Orient Express (from 1 March 2023)
  • Maud Bailly, General Manager Sofitel, MGallery & Emblems
  • Gaurav Bhushan, Co-General Manager Ennismore
  • Mark Willis, General Manager Fairmont
  • Gary Rosen, Managing Director Greater China;
  • alongside Kamal Rhazali, Secretary General and Legal Director (from 1 February 2023); Agnès Roquefort, Development General Manager and Johny Zakhem, Chief Financial Officer.
Fairmont Jaipur

A Group Management Committee of eight senior executives and chaired by Sébastien Bazin has also been established. This body will ensure consistency and alignment between the two divisions, both in terms of strategic priorities and performance levers.

Accor said the creation of these two operational divisions,”each endowed with clearly identified expertise, ambitions and objectives, will enable Accor to make optimal use of its unique and diversified portfolio of brands, to exercise its leadership in most markets and to pursue its unparalleled growth momentum”.

Oscar Acar

Oscar Acar is a leading specialist in luxury hospitality. He will bring to Accor all his expertise as well as his passion for brands, and is tasked to guide the Raffles and Orient Express brands to establish their reputation throughout the world and to pursue their international development.

Based in New York, Acar will report directly to Bazin on the Luxury & Lifestyle Executive Committee and will work closely with the general managers of the other brands in this division. In order to strengthen the influence and reputation of the group in the United States, he will also be responsible for representing Accor on the North American market.

Acar began his career at Four Seasons, occupying various operational positions in several hotels, in the United States and in Egypt. He joined Harrods in the United Kingdom in 2005 as Group Food & Beverage Director, then was appointed General Manager of the Ritz de Paris in 2006, before performing the same function at the Royal Monceau

Omer Acar, incoming Managing Director Raffles & Orient Express

Raffles from 2011. He joined Katara Hospitality in 2014 as General Manager Europe and Americas, in charge of 18 establishments, including the Plaza (New York), the Peninsula (Paris), the Carlton (Cannes), the Excelsior (Rome), and the Grosvenor House and the Savoy (London).

Kamal Rhazali

Kamal Rhazali has been named Secretary General and General Counsel of the Luxury & Lifestyle division, effective 1 February 2023. Rhazali will report directly to Sébastien Bazin.

As part of his new role, Rhazali will help set up the ‘Luxury & Lifestyle’ division, participate in defining its strategy and ensure the consistency of its deployment. He will also be involved in external growth operations, work closely with the general managers of the luxury and lifestyle brands, and coordinate the legal, commercial, talent and culture functions of the division. He will be part of the Executive Committee of the Luxury & Lifestyle division and will also be a member of the Group Management Board.

Rhazali holds several law degrees and was admitted to the Paris Bar in 2005. He began his career in leading international law firms, in France and then in Dubai, where he has advised multinationals, large institutional investors and sovereign wealth funds. In 2013, he joined Katara Hospitality as Legal

Kamal Rhazali, incoming Secretary General and Legal Director, Accor Luxury & Lifestyle

Director and Secretary to the Board of Directors. In these functions, he took part in all strategic decisions and led the development of Katara Hospitality’s portfolio of emblematic hotels, with the acquisition, among others, of the Plaza in New York, the Grosvenor House and the Savoy in London, the Carlton in Cannes and the Excelsior in Rome.

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