GHM selected to launch The Chedi in Saudi’s Trojena

NEOM confirms second hotel partner and third luxe hotel for futuristic destination

General Hotel Management Ltd (GHM) has been revealed as the second hotel partner for Saudi Arabia’s futuristic hospitality destination, Trojena – a year-round mountain destination. The Chedi Trojena will be nestled within the Slope Residences atop the mountain peaks.

The Chedi Trojena will be part of an iconic residential village in one of Trojena’s six distinctive clusters: Gateway, Discover, Valley, Explore, Relax and Fun. The hotel’s location in the Relax Cluster serves as a sanctuary for reflection, recreation, and rejuvenation with world-class wellness programs. Its design blends harmoniously with the surrounding landscape, with nature trail paths and a thoughtful public realm for healthier living.

The Slope Residences will offer guests a range of experiences stretching from culinary nourishment, sports and adventure, health, and longevity, as well as restorative and meditative activities, all with uninterrupted views overlooking the Lake of Trojena.

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“We are honoured to be the second hotel partner selected by NEOM Hotel Development to realise its vision of hospitality excellence of the future. GHM’s remit is to create an exceptional luxury sanctuary that will chart the course for this shared new future,” said Tommy Lai, GHM’s Chief Executive Officer.

“The Chedi Trojena, a showcase of the region’s rich cultural and environmental heritage, is a perfect complement to our collection of unrivalled lifestyle experiences in the world’s most alluring destinations.”

“Trojena redefines the understanding of ultra-luxury hospitality and mountain tourism,” says Philip Gullett, Executive Director and Region Head at Trojena. “With GHM’s international acclaim in operating iconic resorts globally, we share the same resolve to elevate the travel experience for discerning guests. The Chedi Trojena will serve as a luxurious sanctuary in the Gulf’s first outdoor ski resort, where world-class sporting events, art exhibitions, concerts, and cultural festivals will be staged,” Gullett added.

“The Chedi brand has a proven track record of creating inimitable and authentic hospitality concepts. By capturing this spirit of luxury escapism, we can deliver on our promise of giving visitors something that they have never seen before, and in turn, experience the world in ways they couldn’t have imagined,” said Chris Newman, Executive Director, Hotel Development at NEOM.

Construction on Trojena commenced in December 2022 and is slated to welcome its first guests in 2026. In its aim to become a hub for world-class tourism and recreation never before offered in the Gulf countries, the mountain destination will also feature 30km of ski slopes for visitors of all ages and levels, ultra-luxury and wellness hotels and resorts as well as over 100 indoor and outdoor experiences available all year-round.

Trojena’s inaugural hotel partner, Ennismore, was revealed in October 2022. Ennismore has signed on to deliver two luxury properties under 25hours Hotels and Morgans Originals brands.

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