New B2B distribution alliances for LHW

Hotelbeds and Webbeds to partner within the Leading Strategic Sourcing program

Credit: The Royal Savoy Hotel & Spa, Lausanne

The Leading Hotels of the World has selected Webbeds and Hotelbeds as its new B2B distribution platform partners within the Leading Strategic Sourcing (LSS) program.

LSS is a program spearheaded by LHW and DayBlink GPO. It offers a strategic group purchasing for LHW’s portfolio of global, independent hotels. The program serves members by helping them capture new demand, access innovative sales, marketing and technology solutions to empower their success, and drive value to hotels in other important hospitality categories.

“The strategic alliance provides our members with equal opportunities for optimised distribution globally, a key component to our LSS efforts in 2023 and beyond,” said Phil Koserowski, Senior Vice President & Chief Marketing Officer, LHW. “For Hotelbeds and WebBeds, this collaboration broadens their portfolio of luxury hotels with our span of properties in over 80 countries around the world.”

Abadía Retuerta | Source: LHW/Facebook

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These LSS agreements are the first of their kind for independents and ensure rate parity and universal terms for LHW’s more than 400 global hotels in this space.

Hotelbeds‘ cloud-based technology platforms offer simplified access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. Hotelbeds serves over 180,000 hotels in 185 countries, connecting hotels with over 60,000 travel sellers.

WebBeds is a global marketplace for the travel trade, providing powerful distribution solutions that make selling and buying travel products easier. It sources accommodation and destination services from travel suppliers, aggregates and merchandises that content in the WebBeds platform, then distributes it to its global network of travel trade buyers.

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