Clinique La Prairie is expanding within the hospitality sector, with the Swiss brand sharing its name on a high-end resort that will form part of Saudi Arabia’s Amaala tourism project.
Under a partnership between Red Sea Global, Amaala and The Red Sea, the leading longevity clinic and wellness brand will lend its name to the Clinique La Prairie Health Resort on the Kingdom’s north-western coastline. The development will comprise 13 villas, alongside 52 rooms and suites.
At the core of Clinique La Prairie Health Resort will be the “Longevity Plaza” which branches out to four distinctive areas of the resort corresponding to each one of the property’s pillars – medical care, nutrition, movement and wellbeing. Each section will host an array of activities and facilities, including all the latest technologies developed over 90 years by Clinique La Prairie to enable clients to live a longer, healthier, and fuller life.
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The resort will feature a diagnostics lab, museum, beach club, workshop and training rooms, private dining space, and a cooking school, ensuring visitors can embark on an inimitable journey of rejuvenation and self-discovery.
Commenting on the project, John Pagano, Group CEO, Red Sea Global said “Clinique La Prairie’s world-renowned facilities and health and wellness experiences, set against Saudi Arabia’s extraordinary natural landscapes, will take our visitors on transformative personal journeys inspired by arts, wellness, and the purity of the Red Sea.
“The resort’s subtle beauty – a product of Islamic architecture and modern craftmanship – will deliver a serene place in which to unwind, meditate and rejuvenate.”
Clinique La Prairie has a unique approach to wellbeing, combining leading preventative medicine, genetics and epigenetics with bespoke lifestyle and nutrition plans always grounded in the latest sciences. Using the CLP Longevity Method, medical specialists and holistic experts will provide guests with highly personalised revitalising, immune-boosting and transformative itineraries over one week or longer stays, to embrace health and life to its fullest potential.
The clinic’s expert will work to slow time, as well as restore visitors’ internal balance and remedy a wide range of conditions, including fatigue, anxiety, digestive disorders, insomnia, diabetes and more.
Clinique La Prairie will offer synergistic treatments to rejuvenate inside and out. The medical pillar will include advanced diagnostics lab and radiology, physio, neuroscience, dermo, aesthetics, and dentistry. On the wellbeing side, the destination will provide cryochamber, hyperbaric suites, IV infusion and a series of next-generation therapies to be unveiled, all of which contribute to Amaala’s standing as a distinctive wellness destination.
“At Amaala, we are creating the most important Health and Longevity-focused resort ever developed,” said Simone Gibertoni, CEO of Clinique La Prairie. “We’re delighted to be building our very first full-scale destination in such an extraordinary setting and to help bring Red Sea Global’s vision of regenerative, ultra-luxury tourism to life.”
Phase one of the destination is well underway and expects to welcome its first guests in 2024. It will consist of eight resorts offering upwards of 1,300 hotel keys.
Upon completion, Amaala will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and estate homes, alongside high-end retail establishments, fine dining, wellness, and recreational facilities.
Clinique La Prairie has a luxury spa-hotel in Montreux, Switzerland and operates medispas at hubs in Madrid, Bangkok and Qatar. This is the first destination resort and branded property for the brand.