Crystal, Signature forge strategic pact

Signature Travel Network becomes reborn cruise line's first sales and marketing supplier

Crystal Serenity © Ian Schemper Photography

Signature Travel Network has forged a new partnership with Crystal that will make Signature the cruise line’s first strategic sales and marketing supplier. With more than six decades in the travel industry, Signature continues to attract the travel industry’s most successful and prominent brands.

“Crystal is thrilled to name Signature Travel Network as our first strategic partner,” said Jack Anderson, President of Crystal. “The travel advisor community is key to the success of our business and Signature’s members are many of the best in the industry. We look forward to welcoming the clients of Signature members on board our exceptional ships when we relaunch later this summer.”

Crystal Symphony, Penthouse Suite Bedroom © Crystal Cruises

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Alex Sharpe, President and CEO, Signature Travel Network said the network was pleased to see the return of Crystal under the new ownership of Abercrombie & Kent.

“We had a long-standing successful partnership with the previous company, and we are honoured to be selected as their first strategic partner under new ownership. Crystal’s brand loyalty is unique, and we look forward to rebuilding our business through what we know will be a strong partnership,” Sharpe said.

Crystal Serenity’s inaugural sailing will depart 31 July 2023 from Marseille for a Mediterranean cruise, and Crystal Symphony will depart on 1 September 2023, from Athens.

Last week, Crystal unveiled a new ‘Exceptional Initiative’ for past guests of the luxury cruise line that were left out of pocket from the brand’s collapse under its previous owners, as reported by LATTE here.

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