Silversea continues to develop and expand its regional workforce with the recruitment of Cassandra Kerr to the newly created role of Strategic Business Development for Asia Pacific. Kerr’s appointment follows the recent hiring of Phillipa Walker as Marketing Director, Asia Pacific.
Kerr has 20 years’ travel and tourism industry experience with prior positions in aviation, hospitality and most recently infrastructure where she was most recently Senior Manager, Market and Industry Development at Sydney Airport.
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Her previous leadership roles within the industry, both in Australia and abroad, included head of MICE business development for IHG Australia and New Zealand, before joining Virgin Atlantic to spearhead growth of the airline’s global corporate business and implementation of the joint venture with Delta Air Lines. Kerr was Regional Manager, Australasia for Qatar Airways where she successfully drove enormous growth in premium cabins revenue, working both in Australia and the Middle East.
“I am thrilled to join Silversea at this time of expansion, in a role that will target strategic opportunities with trade partners as well as broader partnerships across the industry, as I work closely with the Managing Director, Marketing Director and Sales Director in the Silversea Asia Pacific team,” Kerr said.