Aaron Lau, the Founder and CEO of Gusto Collective – Asia’s first brand technology group, will present a talk titled ‘From Jetset to Webset: How Web 3.0 Will Transform Luxury Travel’ at ILTM Asia Pacific’s Opening Forum.
Lau will divulge the importance of ‘phygital marketing’ to tap into Gen-Z customers and explore how Web3 marketing could prove a useful tool in showcasing how the luxury travel industry can evolve transaction-focused customer loyalty marketing into a more enriching and experiential approach.
Before launching Gusto in 2020, Lau had accumulated a wealth of experience in weaving creative storytelling with technology through a variety of senior positions in prominent branding and advertising firms. As International President and CEO North America at Cheil Worldwide, part of Samsung’s South Korea Group, Lau led its global business across 43 countries for over a decade and spearheaded its digital expansion into Web 2.0. Prior to this, he was Chairman and CEO of DDB Asia for over 17 years and has sat on several advisory boards including Shanghai Xu Hui District Mayor’s International Advisory Board and the Hong Kong Trade Development Council.
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Lau comments: “I am looking forward to shedding light on the future of immersive customer experiences. Specifically, high-impact communication for key customer demographics and how this can be incorporated into the marketing strategies for luxury travel brands.”
The ILTM Asia Pacific Opening Forum, commencing from 5pm on Monday 19 June at the Ritz Carlton Millenia Singapore, will also showcase ILTM’s latest ‘Buzz v Reality’ research “Decoding the Luxury Traveller’s Mindset; Spotlight China”. This research takes a deep-dive into the travel behaviour of today’s high-net worth Chinese travellers to provide actionable business insights.
The following three days will see the industry come together in a programme of one-to-one pre-scheduled meetings, networking events and media meetings, providing the platform for building business relationships with suppliers of luxury travel brands.
ILTM Asia Pacific runs from 19-22 June 2023. More at iltm.com/asia-pacific.