Silversea’s Conroy transitions from MD to advisor role

US industry icon to lend his support for luxury cruise line's strategic growth

Silversea Cruises has confirmed its long-standing Managing Director for The Americas and industry icon, Mark Conroy, will transition to a Senior Advisor role with the luxury cruise line’s sales team.

Conroy joined Silversea Cruises in 2016, overseeing the reservations and sales activities in the US, Canada, and Latin America. Reporting to Massimo Brancaleoni, Senior Vice President of Global Sales, Conroy will continue to offer his expertise in his new position, while cruise industry veteran Joe Leon will drive trade sales in the Americas as Silversea’s Head of Sales – also reporting to Brancaleoni.

“All of us at Silversea Cruises are incredibly grateful to Mark for his contributions over the years, and we congratulate him on 50 successful years in the travel and hospitality industry—a truly remarkable achievement,” said Barbara Muckermann, President and CEO, Silversea Cruises.

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“At the forefront of our US operations, Mark has played a vital role in our company’s growth in the market since joining in 2016, helping to establish Silversea as the world’s leading ultra-luxury cruise line by continuously building strong personal relationships with travel agents throughout the region. Few people possess Mark’s depth of knowledge, experience, and expertise in the luxury cruise segment; he has undoubtedly left a lasting impression on our industry.

“Mark will support the transition of leadership in the US market, while pledging his expertise as a Senior Advisor to the Sales team,” Muckermann added.

Conroy said it has been a privilege to lead Silversea Cruises’ team in the Americas, saying he will lend his support to Silversea’s strategic growth.

“I thank Barbara Muckermann, Jason Liberty, and my colleagues at Silversea Cruises and Royal Caribbean Group for the unwavering support throughout the years and for this new opportunity.

“I would like to thank our trade partner community, many of whom have become close friends, for their inspirational commitment to our guests.”

Mark Conroy will mark 50 years in the travel industry in 2023

Commencing in the industry in 1973, Conroy has accumulated many accomplishments in an array of senior positions in the luxury travel sector throughout his 50-year career. Most notably, he led start-up Diamond Cruises, which later merged with Seven Seas Cruise Line to become Radisson, and later Regent Seven Seas Cruises; he was also the President of Renaissance Cruises, Vice President of Sales for Royal Viking Line, and Director of Group Sales and Passenger Services for Norwegian Cruise Line.

Conroy also held the position of Chair of the Executive Committee of Cruise Lines International Association between 2002 and 2004, and was subsequently inducted to CLIA’s Cruise Industry Hall of Fame in 2013.

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