Mandarin Oriental Hotel Group has revealed plans to “discerningly expand” its portfolio of private homes, villas and mansions five-fold within the next five years to more than 100 dwellings, to cater for demand.
Launched in March 2022, the Mandarin Oriental Exclusive Homes collection currently numbers just shy of 20 houses in eight regions of the world, mostly congregated in Europe.
Spurred on by the COVID-19 pandemic, this adjacent hospitality market has seen rapid growth and is forecast to continue with a CAGR of 19.84% between 2022 and 2028. Since investing, Mandarin Oriental and project partner, StayOne, have selected an exclusively limited subset of properties for inclusion as part of the fully-serviced Mandarin Oriental Exclusive Homes collection.
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Each Mandarin Oriental Exclusive Home is hand-picked for its outstanding quality and sought-after location, while also providing personalised service and experiences in keeping with the legendary hospitality of the brand.
That number has increased marginally since January of this year, spread across luxury leisure destinations such as the French Riviera, Ibiza, Mallorca and a second location in the UK – Cirencester Estate in The Cotswolds.
The other most recent additions include Villa Casanova in Ibiza and Can Catalina in Mallorca.
Mandarin Oriental Exclusive Homes is aiming to expand its footprint further in Europe, for both winter and summer breaks, as well as broadening the portfolio in Asia. The Group has also identified the United States and the Caribbean as key regions for future expansion.
Complementary to luxury private home rentals, the Group says it has seen increasing demand for tailored experiences with heavily personalised offerings. In collaboration with StayOne, Mandarin Oriental Exclusive Homes is able to offer curated experiences guests, for instance, pairing a villa stay with private helicopter transfers to the Monaco Grand Prix and exclusive tickets to watch the race from a nearby yacht.
“We are thrilled with the success to date of our venture into luxury private home rentals, which has proven to be an innovative pillar for our strategic growth,” said Joanna Flint, Chief Commercial Officer of Mandarin Oriental Hotel Group. “With our loyal Fans at the centre of everything we do, we are committed to redefining the luxury home rental market with our renowned service quality and growing our portfolio in highly desirable locations for our guests.”
Thomas Bennett, Co-founder, StayOne, added: “Our collaboration with Mandarin Oriental has created a unique offering in the luxury private home market and we are delighted with the success to date.
“Mandarin Oriental is a globally respected and trusted brand delivering legendary service and bespoke experiences and we are thrilled to be working with them to further grow our portfolio of exceptional homes, providing new and unique experiences for guests,” Bennett added.
View the full collection of Mandarin Oriental Exclusive Homes at mandarinoriental.com/exclusive-homes