Belmond‘s Chief Operating Officer of five years, Dan Ruff, has been promoted as new CEO, effective 1 July 2023. Ruff succeeds Roeland Vos, who has been at the helm of the company for the past eight years. Roeland Vos will continue his role as Chairman of the board of Belmond Ltd and as such will be available to provide support to the organisation on specific projects or advisory topics.
“I’m very pleased to hand over the reins of the company to Dan,” said Roeland Vos. “I have known him for a very long time. He will provide continuity in the journey for excellence that Belmond is on whilst pushing boundaries. I am convinced that he will succeed in taking the team and the brand to the next level.”
A proven leader with 20 years of experience in the hospitality industry, Ruff has led Belmond’s strategic focus on operational, commercial and property excellence over the past five years, guiding the teams through the challenges of the pandemic.
Prior to joining Belmond, Ruff held senior roles at Starwood Hotels & Resorts and Wyndham Hotel Group across operations, asset management, and mergers and acquisitions, and served on the Supervisory Board of Design Hotels AG.
“I’m truly honoured to become CEO of this extraordinary company, with its passionate and genuine people, and legendary properties. Together, we will continue to strive to offer incomparable travel experiences to our guests, and
become the world’s most desirable luxury travel brand,” Ruff said.
Ruff will report direct to Stéphane Rinderknech, Chairman and CEO of LVMH Hospitality Excellence. Originally from New York, he graduated from the College Scholar program at Cornell University. He will be based in London where he lives.