NoMad London sharpens focus on Australia/NZ

EXCLUSIVE: La Collection to provide representation for first UK property

Australian-based luxury hospitality representative, La Collection, has welcomed the first UK-based property to its stable – NoMad London.

The 91-key luxury boutique hotel is located opposite the famed Royal Opera House and takes residence inside the historic grade II-listed building famously known as The Bow Street Magistrates Court and Police Station. The iconic 19th-century building has been transformed with much of the original architectural features preserved and woven into the design.

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NoMad London offers a unique, emotive and meaningful hospitality experience. LATTE spoke exclusively with NoMad London’s Ania Zdunek, Head of Sales, when she was in Australia recently having identified Australian and New Zealand as priority markets.

“It has been truly wonderful to see how fast bookings from Australia and New Zealand came through shortly after news of our opening reached their shores,” Zdunek said this week.

“With such strong demand for a unique, boutique offering, and being in the heart of bustling Covent Garden, we knew we had to fast-track our efforts to these two markets.”

“We are thrilled to partner with Lea and Craig at La Collection, and together with their local expertise and support, nurture our AUS/NZ trade relations to ultimately welcome more guests from these two regions,” Zdunek added.

Craig Farrell, Director of La Collection said he was thrilled to add NoMad London to the portfolio.

“It’s a privilege to partner with NoMad London. When Lea Seguier and I created La Collection this is exactly the style of hotel we dreamt of working with – independent, original, and with a strong sense of identity.

“Having met Ania earlier this year during her Australian visit, I was thrilled to see NoMad London resonate so strongly with the local trade.

“Being accepted as a Virtuoso partner, along with Serandipians and American Express’ Fine Hotels & Resorts, less than a year after opening is also a wonderful endorsement.”

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