Find Your Shangri-La campaign launched locally

Shangri-La Sydney reveals new brand message

The King’s Birthday long weekend coincided with the local launch of Shangri-La Hotels & Resorts’ newest campaign at Shangri-La Sydney, Find Your Shangri-La, marked by an intimate media event hosted at Altitude restaurant on the hotel’s 36th floor on the evening of 12 June.

Delivered via a five-course menu showcasing Australia’s finest produce through an international lens – with wine pairings – the event communicated key messaging effectively: your Shangri-La experience is unique as you are.

Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.

Known for its contemporary interpretation of traditional Asian hospitality, Shangri-La Sydney delivers exceptional service alongside premium accommodation. To move further into the bespoke experiential space, the Find Your Shangri-La campaign encourages guests to discover their ultimate escape, whether that be spa and wellness, urban discovery, or gastronomic delights.

Taking Inspiration from James Hilton’s 1933 novel, Lost Horizon, the Shangri-La guest experience seeks to create a home-away-from-home paradise.

The Find Your Shangri-La campaign is imbued with a similar spirit. Supported by an artistic video that channels whimsy and wonder with every frame, each character represents Shangri-La’s dedication to personalised offerings.

A flower finding a moment in the sun represents the dusty traveller looking for a moment of respite. A hummingbird flitting through a lush garden echoes a gourmand spoilt for choice by the chain’s culinary offering. Shangri-La’s exceptional customer service team is creatively visualised through a scene of hotel staff icing over a hotel pool for a set of penguins. The fitting of a couture gown symbolises Shangri-La as the destination for celebrating life’s special occasions. Similarly, a toy train hurtling along a train track is a metaphor for the jubilant and adventurous nature of children on tour.

Underpinning the entire campaign is a renewed offering of themed dining experiences, spa and wellbeing services, and fantastic customer relations teams that facilitate exterior experiences.

Leave A Reply

Your email address will not be published.

WP to LinkedIn Auto Publish Powered By :