Oetker Collection opens maiden Italian property

The project with Reuben Brothers has been in the works for 2.5 years

Oetker Collection has debuted its 11th hotel, Hotel La Palma in Capri. In line with Oetker Collection’s mission to carefully expand its portfolio of Masterpiece Hotels in the world’s most desirable destinations, the debut of the brand’s first Italian property symbolises a true milestone for the ultra-luxury hospitality company.

The property was first revealed in 2o21 and had been slated to launch in April 2022.

Owned by Reuben Brothers, Hotel La Palma marks a landmark procurement in their pipeline of investments and developments in Europe. Capri’s first hotel, originally built in 1822, has been transformed into an elegant 50-room-and-suite property.

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Located just steps from the famous Piazzetta, Hotel La Palma comprises two restaurants and bars, its own private beach club, a newly built pool deck, and a spa. Da Gioia by La Palma, the beach club, is set to quickly become the day-into-night epicentre of the social scene on the island.

Conceived as a unique, elegant Mediterranean retreat on the fabled Italian island for the modern traveller, the original hotel on Capri, which first opened over 200 years ago, is once more the chicest address on the island.

During its 2.5 year renovation, the room count of the hotel was drastically decreased from 80 to 50 rooms – including 18 suites – each complete with its own private balcony or terrace.

Located in the beating heart of Capri, just steps from the famous Piazza Umberto I – well-known as the ‘Piazzetta’ – Hotel La Palma is perfectly positioned for guests to visit some of the most notable sites of Capri: I Giardini di Augusto, Via Krupp, La Certosa and the iconic Faraglioni.

A short drive to Capri’s southern coast, guests will discover Hotel La Palma’s chic yet laid-back Da Gioia by La Palma beach club in Marina Piccola. Open to non-hotel guests as well, visitors will come from yachts and neighbouring hotels as Da Gioia by La Palma beach club becomes the meeting place of choice on the island for long, lazy lunches created by Esposito.

By day, Da Gioia by La Palma is a playground for the great and the good and by night, home to carefree indulgence and the place to rendezvous and soak in Capri’s animated social scene. The menu emphasises fresh, locally sourced produce, with great Italian classics such as aubergine parmigiana, lobster pasta, and salt-crusted catch of the day.

After a day by the sea, guests can return to the hotel and indulge in La Palma Spa. The wellness area offers three treatment rooms, including a double suite, and a dedicated beauty cabin. There is also a wet area with a salt room, sauna, Turkish bath, and sensory showers.

The hotel features an expansive selection of bespoke products from Italian brands that represent craftsmanship and quality. This includes designs by La Double J, Marinella, Farella, Aquazzurra, Panizza 1879, Marella, Allegra Hicks, Chiara Grifantini, Emilia Brano, La Gae L, and others.

Capri can be accessed by air or by sea. The closest airport is Naples International Airport, located approximately 10 km from the city’s port. There is also a heliport in Anacapri and other airports include Ravello (20 minutes) and Rome (70 minutes). In addition, the island can be reached by ferry or hydrofoil in 25 minutes from Sorrento or Positano, in 50 minutes from Naples, and in one hour from Amalfi.

See oetkercollection.com/hotels/hotel-la-palma/.

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