Oceania Cruises will implement its new ‘simply MORE’ included offering for all new bookings beginning 1 July 2023. The new more inclusive pricing was revealed last month by Frank A. Del Rio, President of Oceania Cruises aboard the upper-premium cruise line’s new ship, Vista.
New inclusions under simply MORE pricing will span pre-paid gratuities, shore excursions (from US$600 up to US$1,600, depending on the cruise duration), house champagne, wine, beers and other drinks (up to US$2,800), specialty dining and unlimited wifi for two people per stateroom/suite.
The introduction of the simply MORE structure will see the phase-out of Oceania Cruises’ long-running OLife Choice offering, which provided guests with a range of perks, such as free pre-paid gratuities, plus a free amenity to a certain value, including shore excursions, free beverage packages or shipboard credit. OLife Choice has been in the market for more than 10 years.
Oceania Cruises is calling the new concept a ‘gamechanger for the cruise line,’ which is designed to deliver more value to cruise guests.
The changeover from OLife to simply MORE coincides with a seasonal pricing adjustment – part of Oceania Cruises’ pricing philosophy.
All bookings made after 1 July, for sailing after 1 October 2023, will have the simply MORE inclusions provided. Guests wishing to upgrade the included drinks package to the Prestige Select Beverage Package will be able to do so at the rate of US$30 per day, LATTE understands.
simply MORE amenities will apply to the first two guests in a stateroom, and not extend to third or fourth guests.
The Shore Excursion Credit will rise by US$200 increments from US$600 on a 7-9 day sailing; to US$800 (10-13 days), US$1,000 (14-18 days), US$1,200 (19-24 days), US$1,400 (25-30 days) and up to US$1,600 (31+ days).
Further details are expected to be released in the coming days.