During its presentation at the 2023 International Luxury Travel Market Asia Pacific event in June, hospitality and leisure company, Belmond, announced a series of openings and changes across its hotel and rail offerings. The company revealed a focus on ‘crafting legends of the future’, with gastronomy, wellness, community and connection at the core of the renewed direction.
Milaroca to open in 2025
Belmond has entered into a management agreement with Cora Pacific Development for Milaroca, A Belmond Hotel, Riviera Nayarit on the Pacific Coast of Mexico. “We have the incredible opportunity to craft a legend of the future with the best partners we could have asked for,” said Roeland Vos, President and CEO of Belmond. “With utmost respect to Riviera Nayarit’s multicultural history, abundant nature and the region’s carefree spirit, Milaroca will encapsulate the essence of contemporary lifestyle, creating a destination for today’s thriving creative community – a new legendary scene where new traditions are made, and long-lived rituals are celebrated.”
Maroma reopens in 2023
The Belmond presentation included news that the Maroma Hotel in Riviera Maya on the Yucatan Peninsula will reopen its doors in August 2023 following a complete renovation. It marks the first extensive transformation within Belmond’s North America portfolio under LVMH ownership. With interior design by Tara Bernerd, the renovation includes ten new waterfront suites, a nature-focused wellness experience in partnership with Guerlain, ground-breaking sustainability initiatives and a unique gastronomic offering under executive chef Daniel Camacho and globally celebrated chef Curtis Stone.
Limited edition Dior Spa at Grand Hotel Timeo
To celebrate the 150th anniversary of Grand Hotel Timeo, A Belmond Hotel, Taormina, Belmond has partnered with Dior to create a limited-edition wellness experience. Running until October 2023, the hotel’s gardens will welcome two Dior treehouse treatment cabins nestled amongst the cypress trees, offering guests and visitors exclusive skincare treatments in a verdant oasis overlooking the sea.
New rail offering
Following the launch of new grand suites and eight smaller suites aboard the Venice Simplon-Orient Express, Belmond also announced plans for a new line of Orient Express routes. Belmond has extended its usual season past November into December and is now hosting a festive trip and new routes from Paris to the mountain regions for ski season. Starting in 2024, the Royal Scotsman rail experience through the Scottish Highlands will be even more luxurious with two new Grand Suites that are even more over the top than the train’s existing upscale accommodations.
Furthermore, guests can immerse themselves in a murder mystery lunch aboard the British Pullman. The performance has been created especially for the train by the storytelling agency Private Drama Events.