Hyatt Hotels Corporation to focus on luxury and experiential offerings

The 28-strong portfolio of brands is now tailored to meet the needs of culturally aware travellers.

Exterior of SCHLOSS Roxburghe, part of the Destination by Hyatt brand. Image courtesy of Hyatt Hotels Corporation.

Hyatt representatives spoke to travel industry stakeholders at the International Luxury Travel Market Asia Pacific event in Singapore in June, sharing the brand’s intention of a renewed focus on luxury, lifestyle and experiential offerings.

Tristan Dowell, Global Vice President – Luxury, Lifestyle and Leisure for Hyatt Hotels Corporation, spoke to attendees about the increased demand within the high-end and luxury market within the Asia Pacific region. Specifically, Dowell shared that as a whole, Hyatt Hotels Corporation is seeing increased demand for premium accommodation and longer stays, particularly in properties offering villas and suites. “We’re also seeing increased growth through our luxury lifestyle offerings, with a focus on thoughtful and innovative design.”

Dowell also noted the trend of increased consumer demand for enriching cultural experiences, particularly those focused on sustainability, gastronomy, art, design, and off-the-beaten-track exploration, across all segments and regions. In response to the growing consumer spending in these areas, Hyatt Hotels Corporation has tailored its portfolio of brands to meet the needs of today’s affluent traveller.

Pool at Hyatt regency Kotor Bay Resort.
Pool at Hyatt regency Kotor Bay Resort. Image courtesy of Hyatt Hotels Corporation.

“Over the last four years in the Asia Pacific region alone, we’ve seen a 46% growth in new rooms, and the majority of that is luxury and lifestyle upscale hotels,” said Dowell. “Our focus is to ensure we continue strategic growth where it makes sense, either through acquisition, developments or takeovers.”

Dowell continued to explain that Hyatt Hotels Corporation’s portfolio of 28 brands always has been and always will be, rooted in luxury. However, these properties and brands will be further developed through the lens of three essential pillar experiences: feel, fuel and function. “We’re focused on experiences through our properties and brands that are truly meaningful as well,” said Dowell. He named the recent acquisition of Mr and Mrs Smith’s boutique properties as reflecting this direction.

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