South Korea focuses on foreign tourism with luxury offerings in Seoul

Korea Tourism Organisation showcased preferred providers at ILTM Asia Pacific.

Insadong Area, Image courtesy of Four Season Hotel Seoul.

Korea Tourism Organisation highlighted the nation’s desire to increase foreign tourism in 2023 and 2024 by presenting a collection of preferred hospitality and experience providers to travel industry insiders at the International Luxury Travel Market Asia Pacific in June. In a talk by Fiona Lee, Marketing Manager at Korea Tourism Organisation, Seoul was promoted as an emerging destination for luxury travellers.

Bespoke tour providers

Full-service destination management companies specialising in bespoke tours, experiences, hospitality and event planning within the luxury market in Seoul and South Korea are keen to welcome international guests. Aju Incentive Tours, DOJC Korea, Kim’s M&T, Mimi Travel, Premium Pass International and Wow Corea Tour were key stakeholders.

Ambassadore Suite, Four Seasons Hotel, Seoul.
Ambassadore Suite. Image courtesy of Four Season Hotel Seoul.

Premium hotels in Seoul

Four Seasons Hotel, Sofitel, Conrad and the Rakkojae Hanok Collection were highlighted as the go-to accommodation providers for affluent visitors to South Korea.

Four Seasons Hotel Seoul is the South Korean capital’s largest luxury hotel, with impressive views of N Seoul Tower and Gyeongbokgung Palace. For Seasons Hotel Seoul boasts a Tokyo-style sushi bar, Cantonese cuisine and an Italian eatery, a gym, a spa, indoor pools, a business centre and meeting facilities.

With 403 hotel rooms, suites, and 160 serviced residences, Sofitel Ambassador Seoul Hotel & Serviced Residences offers convenient access to nearby Jamsil and the world-famous Gangnam. Floor-to-ceiling windows deliver unforgettable views of the beautiful Seokchon Lake with Seoul’s distinctive panoramic skyline.

Conrad Seoul is located just three blocks from Yeouido Park in the heart of the Yeouido Business District, with stunning views of the Han River. Connected to IFC Mall and within four blocks of Yeouido subway station, Conrad Seoul provides guests easy access to the city’s main drawcards and amenities such as a gym, skylit indoor pool, spa, executive lounge, and seven restaurants.

Designed to offer contemporary comforts within the confines of a traditional Korean building, Rakkojae Hanok Collection offers visitors serene stays within restored hanoks in Seoul. This family-run collection has carefully retained Korean traditions when building each hotel while infusing thoughtful touches to provide guests with a luxury hotel stay experience.

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