Luxperience opens applications for rebooted show

Travel Associates' Lauren Dunemann tapped as Guest Experience Manager

Flight Centre Travel Group-owned, and independently operated B2B luxury travel show, Luxperience, has opened expressions of interest (EOI) to buyers/travel advisors for this year’s event, concurrently unveiling a revitalised website.

Luxperience was an in-person multi-day luxury travel show that operated from 2012 to 2019, before the previous owner/operator, Diversified Communications Australia, reverted to a virtual format during the pandemic years. The event was acquired by FCTG in May, with this year’s rebooted event to take place at the International Convention Centre (ICC) Sydney from 13-16 November 2023.

The first in-person show since 2019, Luxperience now carries refreshed branding under its new owner and the tagline used for the virtual versions in recent years, ‘Experience is everything’ has replaced the former slogan of ‘Your World Transformed’. FCM Meetings & Events is being used as the event agency.

Luxperience floor, 2018

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Exhibiting partners from 15 categories are invited to now submit EOIs, ranging from accommodation providers to cruise lines, private villas, aircraft, islands and yachts, tourism bureaux, health/spa/wellness operators, DMCs, food and wine tour specialists, cultural tours and more.

Exhibitors from around the globe are requested to provide info on any alliance they may be associated with, including Signature Travel, Travel Leaders or Virtuoso. They also need to qualify their participation by providing details on three luxury or high-end experiential travel advisors or operators they are working with.

There are four categories of Buyer registrations available;

  • 3-day Hosted Global Buyer;
  • 3-day Hosted National Buyer;
  • 2- or 3-day Semi Hosted National Buyer, and;
  • Non-Hosted 1 Day National Buyer.

Aside from the latter option, each registered Buyer will have the opportunity to preschedule up to 42 x 15-minute appointments over the three days. Fully hosted Global and National buyers will also have the opportunity to participate in Luxperience familiarisations.

The showroom floor of a previous iteration of Luxperience

The Buyer’s company is required to have an annual turnover of a minimum of AU$5 million, and an average client budget/spend of AU$20,000+ land only.

Buyers are requested to identify other trade events they have participated in over the past five years, with the list including the ILTM family of shows around the globe, alongside 20 other major shows such as LE Miami, AIME, TRENZ, World Travel Market and Virtuoso Travel Week. They are additionally asked to confirm their travel consortia allegiance with the likes of  Helloworld, CT Partners, Travel Associates, Signature Travel Network, Smartflyer, Virtuoso, Serandipians/Traveller Made, Magellan, Ensemble and others.

“What could be more special than a global community of highly-credentialled and qualified luxury travel advisors and specialists in one room with the world’s most stunning destinations, sought-after travel suppliers, unique and different places to stay, and of course, immersive experiences for your clients,” Luxperience said on social media yesterday.

Meanwhile, Travel Associates’ travel advisor Lauren Dunemann has also been named as Guest Experience Manager for Luxperience. Dunemann has more than 20 years of experience in the industry and experiential luxury travel, including 4.5 years at Travel Associates, on top of nearly 12 years with Flight Centre.

Dunemann was also involved in the curation of Travel Associates’ Experience Collection which was officially rolled out last month in Singapore ahead of ILTM Asia Pacific.

She will work alongside Event Director, Lynn Ormiston, who transitioned from Diversified Communications Australia to FCTG Luxury Travel Collection.

Lauren Dunemann, Guest Experience Manager, Luxperience
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