AmaWaterways taps Maguire as VP, Marketing

Promotion for trade-focused cruise executive

AmaWaterways has tapped Michal Maguire as Vice President, Marketing. In her new senior leadership role, Maguire will assume responsibility for AmaWaterways’ strategic and tactical marketing, while maintaining strong relationships with travel partners.

Maguire joined AmaWaterways in 2019 bringing with her nearly 20 years of experience successfully leading top-performing marketing teams for leading travel brands within the cruise and theme park sectors, including Royal Caribbean and Seabourn. Prior to taking on the role of VP, Marketing, Maguire led the AmaWaterways Integrated Marketing Team, where she was responsible for the personalisation and optimisation of travel advisor and guest communications across all digital channels, including email, website, mobile app and social media.

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“Michal has done a tremendous job over the past four years in her role as senior director, integrated marketing where her creativity, vision and expertise in multi-channel marketing has helped position AmaWaterways as the leader in luxury river cruising,” said Rudi Schreiner, Co-Founder and President of AmaWaterways.

“Our sales for 2023 and 2024 are booming and we are confident that under Michal’s leadership of the marketing team, we will continue to grow and diversify our markets, providing our valued travel advisor partners with the industry-leading marketing tools necessary to capture the growing demand for personalised vacation experiences.”

Michal Maguire, Vice President, Marketing - AmaWaterways
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