Emirates will introduce meal preordering on its London routes starting from next week. Customers flying in Business Class will be able to preselect hot main meals between 14 days and 24 hours prior to their flight, ensuring they get their preferred meal choice every time, while also helping to reduce food wastage.
The initiative will be rolled out from 25 July on all flights between Dubai and London Heathrow, London Gatwick, and London Stansted.
Emirates says the iniaitive will add even more benefits to the Emirates customer experience, improving time management and adding another layer of insight into meal consumption onboard. Meal preordering will be added to the existing suite of AI-enabled customer preference tracking data and cabin crew reports, which facilitate menu planning and optimal food loading to deliver the premium ‘restaurant in the sky’ inflight dining experience.
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Up to 14 days before a flight, passengers will be able to browse the onboard menu on Emirates.com or on the Emirates app and choose from a selection of regionally inspired dishes with locally sourced ingredients. Passengers can also pre-order special meals if required.
On the aircraft, cabin crew will use a custom-built application on a device to view the meal selection and serve the passenger their choice of hot dish. Emirates plans to expand the meal preorder initiative to more routes and classes in the future and is closely monitoring customer feedback from the initial rollout phase.