The Mumbrella Travel Marketing Summit returns to Sydney on 17 August with Tourism Fiji’s CMO, Cathay Pacific’s regional head of marketing confirmed to speak.
Carly Povey, Bonza’s Chief Commercial Officer, will also talk delegates through launching an airline and share how her team turned up the brand’s unique tone of voice to build a groundswell of support in its community. In sync with Bonza’s ethos of connecting communities, this session will uncover how working in collaboration with partners, including airports and tourism boards, drove measurable outcomes with route launch events directly translating to spikes in app downloads and sales.
Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.
Narayan will share the story, strategy and initial results of the new platform, as well as some of the other work the tourism organisation is doing.
Meanwhile, a panel will feature Toni Ambler, Managing Director of tours at The Travel Corporation AU/NZ (owner of Luxury Gold and Contiki), Andrew Waddel, GM, Australia at Tourism New Zealand, and Louise Rathbone, regional head of marketing digital and Cathay Pacific.
The panel will build on Luxury Gold’s recent white paper, detailing the up-and-coming consumer trends that sit at the crossover of luxury and travel. They will reflect on recent reporting that found Australian luxury consumers consider spending up to $10,000 on a holiday and discuss what has changed to drive this increase in demand.
The summit will bring together leaders in the travel and tourism marketing industry and takes place 17 August at the Sofitel Sydney Wentworth. View the full program here.
LATTE subscribers can unlock an exclusive discount. Simply enter the code SIGNATURETRAVEL23 at registration to save 20% on your ticket.
Following the summit,the Mumbrella Travel Marketing Awards will be announced. Tickets to the summit and awards are available here.