Cultural Attractions of Australia unveils new brand video

An overview of the 18 members in a 60 second vignette

Cultural Attractions of Australia is delighted to announce the launch of its new brand video. The video provides an engaging one-minute overview of the collective that represents Australia’s landmark cultural attractions. It highlights the sense of connection with exclusive experiences curated by Cultural Attractions of Australia for travellers seeking experiences with a difference.

The inspiring partnerships across Australia’s leading galleries, museums, performing arts, sporting venues and historic sites are showcased providing special access to the nation’s diverse attractions.

Discover an exclusive offering that won’t be found elsewhere, from behind-the-scenes tours to private performances, from wonderfully creative events to gourmet dining experiences, there’s something for everyone to enjoy from coast-to-coast.

“We are thrilled to unveil our brand video, which serves as a powerful visual testament to the incredible cultural wealth that awaits travellers in Australia,” said Annabel Sullivan, Executive Officer of Cultural Attractions of Australia.

“Through this video, we aim to showcase the captivating stories behind Australia’s cultural attractions and inspire travellers to immerse themselves in our rich heritage and remarkable cultural experiences,” Sullivan said.

The brand video is available to industry professionals to share the compelling story of Australia’s cultural attractions with their audiences.  It will also be featured on Cultural Attractions of Australia’s official website and social media channels, allowing travellers worldwide to witness the allure of these remarkable destinations.

The Cultural Attractions of Australia Members comprises:

Adelaide Oval
Australian National Maritime Museum
Australian War Memorial
Freemantle Prison
Mona (Museum of Old and New Art)
NGV (National Gallery of Victoria)
Opera Australia
Queensland Art Gallery | Gallery of Modern Art
Sydney Opera House

Art Gallery of New South Wales
Australian Parliament House
Bangarra Dance Theatre
Melbourne Cricket Ground
National Gallery of Australia
National Museum of Australia
Port Arthur Historic Site
Sovereign Hill
WA Maritime Museum I WA Museum Boola Bardip

Cultural Attractions of Australia is part of Tourism Australia’s Signature Experiences of Australia program – see

Tourism Australia’s Signature Experiences of Experiences of Australia Program includes:

Australian Wildlife Journeys
Discover Aboriginal Experiences
Great Golf Courses of Australia
Luxury Lodges of Australia

Cultural Attractions of Australia
Great Fishing Adventures of Australia
Great Walks of Australia

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