Oceania Cruises’ taps Worth as VP International Sales

BDM Sitters promoted to Director of Sales, AU/NZ

Oceania Cruises has promoted Jason Worth, Vice President, Sales & General Manager, Asia Pacific, to the newly created role of Vice President, International Sales.

Worth assumes the role with immediate effect and will report to Nikki F. Upshaw, Senior Vice President, Global Sales. He has held various positions with the company since joining in 2011, including VP, Sales, Australia/NZ from 2019 to 2022; and VP, Finance and Accounting, Asia Pacific, at parent company Norwegian Cruise Line Holdings.

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“I am delighted that Jason will lead our international sales team,” Upshaw said. “Nurturing relationships between our travel partners and our international sales team is at the heart of our business, helping us flourish over the past 20 years. This will play an equally important role in our growth plans for the next 20 years and beyond.”

Aboard the freshly minted Vista in May 2023, from left are Oceania Cruises' Jason Worth, James Sitter, Nikki F Shaw; Martine Nunes and Ryan McPherson.

Worth will oversee sales teams in the UK, Europe, Latin America and Brazil, as well as Asia Pacific, with the following Oceania Cruises direct reports: Louise Craddock, Director of Sales, UK and Ireland; Maik A. Schlüter, Director of Business Development, DACH; Riet Goetschalckx, Director of Sales, CEMEA; James Sitters, who has been tapped as the new Director of Sales, Australia and New Zealand; and James Thomas, Sales Operations Manager.

Also reporting to Worth are Frank Medina, Vice President, LATAM and Brazil, responsible for all three NCLH brands (Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises) in the region; as well as Constance Seck, Director of Sales, Southeast Asia; Holly Kong, Director of Sales, East Asia; and Chisato Morita, General Manager, Japan, with the latter three being dual-branded, overseeing both Oceania Cruises and Regent Seven Seas Cruises.

The appointment of Worth sees Sitters promoted to Director of Sales, Australia and New Zealand. He was most recently Business Development Manager.

Worth commented: “I am honoured to take on this new challenge and look forward to working closely with my global colleagues as we chart a course in the next phase of the evolution of Oceania Cruises.”

Jason Worth, Vice President, International Sales, Oceania Cruises

Frank A. Del Rio, President of Oceania Cruises, added: “I am proud to have the best sales team in place for the best-in-class cruise brand in the world. With a vibrant and dynamic future ahead for Oceania Cruises, the revitalised international sales team, coupled with the invaluable support from our global travel partners, will ensure our award-winning brand continues to go from strength to strength.”

Worth will remain based in Sydney, Australia with his young family.

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