BWH Hotels (BWH) has inked an agreement to operate a new, stylish 120-room hotel, Aiden SCQ – the first Aiden property of BWH’s lifestyle boutique brand in Western Australia, sitting alongside Aiden Darling Harbour which opened in Sydney in 2022.
The anchor tenant to the new-build, connected urban precinct in West Perth, Sydney Charles Quarter (SCQ), built by development and investment partner, APPL Group, Aiden SCQ will be an upper mid-scale hotel featuring a six-storey building comprised of 80 hotel rooms and 40 apartments with balcony access. The project will feature a rooftop bar & restaurant, conference & event spaces, outdoor event lawn and pool with a poolside lounge area.
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Danilo Curcuruto, Director of Development at BWH Hotels Australasia, enthuses, “Aiden’s extraordinary global success story continues with remarkable growth and high demand in the Australasian Region. We’re excited to introduce this trendsetting lifestyle brand to the new, exciting precinct of Perth’s Sydney Charles Quarter, confident it will thrive and contribute to its remarkable journey.”
Sydney Charles Quarter will be a mixed-use development area bounded by Charles Street, Newcastle Street, Golding Street and Old Aberdeen Place located on 2.2 hectares. The precinct stage one will include six buildings comprising Aiden SCQ, residential apartments, co-living micro-apartments, commercial office space, fitness, food and beverage offerings and more.
Michelle Prater, Director of SCQ Pty Ltd says, “The vision for SCQ was to create a vibrant modern connected village. The concept is unique and we’re looking forward to partnering with BWH Hotels to bring the Aiden brand to life in a way that’s exceptional to the precinct’s dynamic persona.”
Since the opening of Aiden Darling Harbour in February 2022, the Aiden brand has grown rapidly throughout the world and received international acclaim for its 14 properties located in the US, Germany, Austria, South Korea, France and Italy with 30 Aiden properties recently opened in Scandinavia. Perth, Western Australia will be the latest new addition to the portfolio, continuing its impressive growth trajectory with additional properties scheduled to open in other parts of the world.
Located on the old site of City Motors, the hotel design will pay homage to the rich automotive and cultural histories of the site, with artwork and recycled building components strategically integrated throughout the development. In true Aiden style, guest rooms, reception and foyer will be thoughtfully designed featuring vibrant works of art including sculptures, murals and paintings designed to hero the locale’s rich history.
The Aiden brand reinvigorates the city hotel experience offering affordable luxury, combined with soulful and sophisticated boutique charm. It is designed to break the mould of the stereotypical lifestyle hotel creating a gateway location to the CBD, walking distance from Northbridge, CBD and Leederville and located within Perth’s celebrated Pickle District.
Construction on the interconnected urban village will commence in mid-2024 and completion is estimated by mid-2026.