Cultural Attractions of Australia hosts event for industry partners

Australian National Maritime Museum host venue for industry evening

Cultural Attractions of Australia members and Erin Lightfoot, CAOA Board Member (centre, emerald coat) Credit: Jaimi Joy

Cultural Attractions of Australia recently hosted an inspiring evening for members of the collective and valued travel industry partners at the Australian National Maritime Museum’s Terrace Room, overlooking the harbour and city skyline. The event provided a platform for Cultural Attractions members to showcase their curated experiences across Australia’s leading galleries and museums, performing arts companies, historic sites and sporting attractions.

John Quertermous, Chair of Cultural Attractions, and Marketing Director who is also Communications Director of Bangarra Dance Theatre, welcomed attendees highlighting the collective’s purpose to provide specially curated experiences for travellers seeking journeys with a difference. Annabel Sullivan, Executive Officer, said “the timing was opportune to bring together the key people and attractions that amplify the global appeal of Australia’s Cultural Tourism with our tourism industry partners who are instrumental in reaching travellers seeking distinctive Australian cultural experiences”.

Annabel Sullivan, Executive Officer, Cultural Attractions of Australia and John Quertermous, Chair, Cultural Attractions of Australia (and Marketing & Communications Director, Bangarra Dance Theatre)

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During the evening, Emily Jateff, Senior Curator of the Maritime Museum and Shipkepper, Mirjam Hilgeman shared highlights of their curated experiences for international and premium domestic travellers. These include an immersive behind-the-scenes tour of its vast collection stores showcasing hidden gems and historic artefacts highlighting this country’s maritime history, and an afternoon sailing on Sydney Harbour aboard one of its historic tall ships, Duyfken – a replica of the first European ship to reach Australia in 1606, with knowledgeable guides sharing fascinating stories of merchant trade expeditions of the Dutch East India Trading Company.

Cultural Attractions member guests at the event included the National Gallery of Victoria, Opera Australia, Queensland Art Gallery | Gallery of Modern Art, the National Museum of Australia, Bangarra Dance Theatre, Sydney Opera House, Australian Parliament House, Port Arthur Historic Site, Adelaide Oval and more.

Ruby Chronis, Australian National Maritime Museum; with Melinda Kibukamusoke, Paul McKay and Tracey Hannan from the National Museum of Australia.

Catering for the event was by the Sydney Restaurant Group.

The event was followed by an all-day workshop for Cultural Attractions of Australia members with an excellent line up of industry speakers providing a forum for sharing ideas and discussing exciting future collaboration.

All members of Cultural Attractions offer authentic, memorable, VIP experiences which are led by passionate curators and guides to take visitors on journeys of discovery. They showcase the Australian cultural story in a way that it has never been told before from an Australian perspective with an Australian voice – experiences that reveal this country’s living culture expressed in the arts, culture, music, history, heritage and sport.

Mirjam Hilgeman, Australian National Maritime Museum; Erin Lightfoot, CAOA Board Member; with Emily Jateff and Alex Rudzinski, Australian National Maritime Museum.

Cultural Attractions is made up of 17 member attractions, each with unique experiences all housed within established, iconic cultural institutions across Australia in both urban and regional centres.

The event was followed by an all-day workshop for Cultural Attractions of Australia members where ideas were shared and exciting future collaborations were discussed.

See culturalattractionsofaustralia.com/

Jane Zantuck, National Gallery of Victoria; Imogen Eveson, Australian Traveller; Susie Westwood, The Brandman Agency; and Francesca Turner, National Gallery of Victoria.

Image credit: Cultural Attractions Networking Event | Credit: Jaimi Joy

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