SH Hotels plants roots for Treehouse in Adelaide

Hotel partner revealed for Market Square's mixed-use development

SH Hotels & Resorts is set to debut its Treehouse Hotels portfolio in Australia, with Adelaide revealed this week as the first destination and scheduled to open in 2026.

Treehouse Adelaide will form part of the $400 million mixed-used commercial development under construction at Market Square in the heart of the city, comprising office, retail, hospitality, and residential spaces.

Treehouse Hotels, the sister brand of 1 Hotels that is also expanding around the globe, is the free-spirited lifestyle hospitality brand of SH Hotels & Resorts, recognised for “celebrating the joy of youth, freedom, fun and friends, real and imaginary,” and founded on the adventurous ideas that inspire a child to build their “treehouse” and hang.

The brand opened its first property in London in 2019 and will launch a second UK-based hotel in Manchester before the end of this year. Two other Treehouse Hotels projects have already been announced for the US in Silicon Valley, California and Brickell in Miami, Florida.

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Treehouse Adelaide will combine the spirit of innovation and dynamism of the South Australian capital with the Treehouse brand’s nostalgic and whimsical ethos. Like every Treehouse Hotel, the hotel will showcase locally sourced original arts and crafts, cozy spaces, objects, nostalgic tunes, handmade details and seasonal and natural innovative fare, with flair.

In addition to 248 guest rooms and suites, food and beverage offerings include an all-day dining restaurant, a terrace bar with ample outdoor seating, a Lobby Lounge and a Backyard grab & go for casual treats and snacks. The property will feature fitness and wellness spa and treatment facilities.

“Adelaide’s Central Market precinct, with its rich history and energy, was a natural choice for us,” said Raul Leal, CEO of SH Hotels & Resorts. He said the precinct will capture the whimsical essence of childhood, appealing to a broad audience.

Dr. Jane Lomax-Smith, City of Adelaide’s Lord Mayor, envisions the hotel as a significant asset to the city.

“This new 248-room hotel will not only attract tourists from near and far but will also contribute to the economic vitality of the city, positioning Adelaide as the ultimate destination in Australia,” Dr Lomax-Smith said.

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