CLIA launches Cruise Month toolkit for advisors

Marketing collateral made easy for frontline sellers

Cruise Lines International Association (CLIA) has released its 2023 Cruise Month Toolkit, offering a wealth of digital resources to help travel advisor members get the most from October’s month-long celebration of cruising.

Now available for download in the CLIA Members Hub, the toolkit provides a range of branded and editable marketing collateral that agents can use to mount their own Cruise Month promotions in Australia and New Zealand. It includes official logos, website and social page banners, backgrounds for Microsoft Teams and video conferencing, email signature banners, social media tiles and assets, an editable cruise deal flyer, and more.

CLIA will add more to the toolkit through September and will reveal webinars to help give members ideas and advice on how to benefit from Cruise Month. This year CLIA will also launch a members-only Cruise Month competition with a fantastic prize package to be won.

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Timed with the start of the southern summer cruise season, October’s Cruise Month is designed to build excitement around cruising with a series of media campaigns, promotions and social media initiatives. Travel advisors can capitalise on the initiative with their own Cruise Month marketing and promotions.

This year’s Cruise Month will involve four weekly themes:

Ocean Cruising, 1-7 October

River Cruising, 8-14 October

Expedition Cruising, 15-21 October

Luxury Cruising, 22-28 October

Visit the CLIA Members Hub to download the Cruise Month toolkit.

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